复旦大学：《旅游市场研究》课程资源_期末考试题-B卷-评分标准及答案

评分标准及答案 课程名称:《旅游市场研究》 课程序号:ToUR130037.01 《 Research of Tourism Market》 《旅游市场研究》评分标准,主要包括以下两部分: 期末考试成绩(40%),其中包括三部分 1、名词解释(占20%) 2、简答题(占40%) 3、论述题(占40%) 市场调研和课堂讨论、PPT演示、小组讨论等占成绩的30%,其中主要包括以下内容: 1、平时上课考勤情况; 2、平时上课讨论情况; 3、旅游市场调硏情况 4、市场数据录入情况; 5、平时上课演示情况 期中考查等占成绩的30%,其中主要包括以下内容 1、第一次翻译作业完成情况 2、第一次翻译作业完成情况

1 评 分 标 准 及 答 案 课程名称： 《旅游市场研究》 课程序号： TOUR130037.01 《Research of Tourism Market》 《旅游市场研究》评分标准，主要包括以下两部分： 一、期末考试成绩（40%），其中包括三部分： 1、名词解释（占 20%） 2、简答题（占 40%） 3、论述题（占 40%） 二、市场调研和课堂讨论、PPT 演示、小组讨论等占成绩的 30%，其中主要包括以下内容： 1、平时上课考勤情况； 2、平时上课讨论情况； 3、旅游市场调研情况； 4、市场数据录入情况； 5、平时上课演示情况。 三、期中考查等占成绩的 30%，其中主要包括以下内容： 1、第一次翻译作业完成情况； 2、第一次翻译作业完成情况

B卷(标准答案) . Please explain what they stand for in the following special items relating to tourism market. (20%) 1. What is tourism positioning, please give an example Answer: There is no standard answer. The more logic and clear the answer, the better points 2. What is World Expo Answer: There is no standard answer. The more logic and clear the answer, the better points ll. Please briefly introduce or explain the following questions. (40%) l. Would you please simply explain how to analysis data sources for tourism market, please give an example Answer: There is no standard answer for this question because it is a social one. the standard point could be as follows, (1)The more logic and clear the answer, the better point (2)The more creative the question, the better points, ()The more examples the answer, the better points (4)The final scores could combine the exam and homework together 2. Would you please briefly introduce how to design a questionnaire for a tourism market, please give an example Answer: There is no standard answer for this question because it is a social one. The standard point could be as follows (1) The more logic and clear the answer, the better points (2) The more creative the question, the better points (3)The more examples the answer, the better points (4)The final scores could combine the exam and homework together Ill. Discussion Question(please choose only two of the following three questions).(40%) 1. Please give statistical analysis or quantity study about a tourism market if you were responsible for this market Answer: There is no standard answer for this question because it is a social one. The standard t could be as follo ( I)The more logic and clear the answer, the better points

1 B 卷（标准答案）： I. Please explain what they stand for in the following special items relating to tourism market. (20%) 1. What is tourism positioning, please give an example ? Answer: There is no standard answer. The more logic and clear the answer, the better points; 2. What is World Expo ? Answer: There is no standard answer. The more logic and clear the answer, the better points; II. Please briefly introduce or explain the following questions. (40%) 1. Would you please simply explain how to analysis data sources for tourism market, please give an example ? Answer: There is no standard answer for this question because it is a social one. The standard point could be as follows, (1) The more logic and clear the answer, the better points; (2) The more creative the question, the better points; (3) The more examples the answer, the better points; (4) The final scores could combine the exam and homework together. 2. Would you please briefly introduce how to design a questionnaire for a tourism market, please give an example? Answer: There is no standard answer for this question because it is a social one. The standard point could be as follows, (1) The more logic and clear the answer, the better points; (2) The more creative the question, the better points; (3) The more examples the answer, the better points; (4) The final scores could combine the exam and homework together. III. Discussion Question (please choose only two of the following three questions). (40%) 1. Please give statistical analysis or quantity study about a tourism market if you were responsible for this market ? Answer: There is no standard answer for this question because it is a social one. The standard point could be as follows, (1) The more logic and clear the answer, the better points;

(2) The more creative the question, the better points () The more examples the answer, the better points (4)The final scores could combine the exam and homework together 2. If you were a leader of tourism enterprises, how would you have a quality analysis for a tourism market Please give an example Answer: There is no standard answer for this question because it is a social one. The standard point could be as follows, (1)The more logic and clear the answer, the better points (2)The more creative the question, the better points ()The more examples the answer, the better points (4)The final scores could combine the exam and homework together 3. How would you set up a scientific strategy for a tourist market if you were a CEo of tourism organization? Please give an example Answer: There is no standard answer for this question because it is a social one. The standard point could be as follows, (1) The more logic and clear the answer, the better points (2)The more creative the question, the better points (3)The more examples the answer, the better points (4)The final scores could combine the exam and homework together 2

2 (2) The more creative the question, the better points; (3) The more examples the answer, the better points; (4) The final scores could combine the exam and homework together. 2. If you were a leader of tourism enterprises, how would you have a quality analysis for a tourism market ? Please give an example. Answer: There is no standard answer for this question because it is a social one. The standard point could be as follows, (1) The more logic and clear the answer, the better points; (2) The more creative the question, the better points; (3) The more examples the answer, the better points; (4) The final scores could combine the exam and homework together. 3. How would you set up a scientific strategy for a tourist market if you were a CEO of tourism organization? Please give an example. Answer: There is no standard answer for this question because it is a social one. The standard point could be as follows, (1) The more logic and clear the answer, the better points; (2) The more creative the question, the better points; (3) The more examples the answer, the better points; (4) The final scores could combine the exam and homework together