《商务英语第一册》（英文版） Unit 3 Companies

Unit 3 Copanies Time 390

Unit 3 Companies Time 3*90’

a Objectives Focus: Warming up: 3.1 Describing a company a 3.2 Talking about types of business a Sum-up △ SSignment

◼ Objectives ◼ Focus: ◼ Warming up: ◼ 3.1 Describing a company ◼ 3.2 Talking about types of business ◼ Sum-up ◼ Assignment

Objectives When the learners finish learning this unit, they should be able to providing information on companies and proaucts a collecting information on companies and products Content

Objectives When the learners finish learning this unit, they should be able to ◼ providing information on companies and products ◼ collecting information on companies and products Content

Focus. Business correspondence Content

Focus: Business correspondence Content

Warming up You are quite often to be asked to introduce your company. What to say? How to say? That is what we are going to practice in Unit 3 However let's try to work out what would be important information? Discuss.(The information on business card may be mentioned Then ask some one try to say y in name of George Brown, about ABC Software. ome tough, right? But after finishing thi unit, it will turn to be an easy job. Content

Warming up: You are quite often to be asked to introduce your company. What to say? How to say? That is what we are going to practice in Unit 3. However, let’s try to work out what would be important information? Discuss. (The information on business card may be mentioned. Then ask some one try to say, in name of George Brown, about ABC Software.) Some tough, right? But after finishing this unit, it will turn to be an easy job. Content

3. 1 Describing a company A Speaking Diamler -benz(奔驰), Siemens(西门子, Brother (兄弟), Toyota(丰田), Fiat(菲亚特)Guci(古琦) Levi strauss(李维斯), Microsoft(微软) Content

3.1 Describing a company ◼ A. Speaking Diamler-Benz (奔驰)，Siemens (西门子), Brother (兄弟)，Toyota (丰田)， Fiat (菲亚特), Gucci (古琦), Levi Strauss (李维斯)，Microsoft (微软). Content

2. Discuss: What do they do? Diamter-Benz(奔驰), a german car manufacturer Siemens(西门子) a german manufacturer of electronics and electronic appllances, Brother(兄弟), a Japanese car manufacturer Toyota(丰田), a Japanese car manufacturer flat(菲亚特), an italian car manufacturer gucci(古琦, an Italian garment and fashion maker Levi strauss(李维斯, a famous jeans maker in the usa, Content ■ Microsoft(微软), a programming group in the USA

2. Discuss : What do they do? ◼ Diamler-Benz (奔驰)， a German car manufacturer ◼ Siemens (西门子),a German manufacturer of electronics and electronic appliances, ◼ Brother (兄弟)，a Japanese car manufacturer, ◼ Toyota (丰田)，a Japanese car manufacturer, ◼ Fiat (菲亚特), an Italian car manufacturer, ◼ Gucci (古琦), an Italian garment and fashion maker , ◼ Levi Strauss (李维斯)，a famous Jeans maker in the USA, ◼ Microsoft (微软), a programming group in the USA. Content

3. Match the company to the city where its headquarters are Diamler -Benz Munich lemons Nagoya Brother. Turin Toyota Nagoya Flat Stuttgart Gucci Seattle Levi strauss Milan Software San francisco Content

3. Match the company to the city where its headquarters are. Diamler-Benz Munich Siemens Nagoya Brother Turin, Toyota Nagoya Fiat Stuttgart Gucci Seattle Levi Strauss Milan Software San Francisco Content

3.2 Talking about types of business A. Presentation 1. The companies in this section may be very strange to students, so dwelling on the explanation of the companies is advised Content

3.2 Talking about types of business A. Presentation 1. The companies in this section may be very strange to students, so dwelling on the explanation of the companies is advised. Content

Dentsu; a Japanese advertising agency(电通公 司) Credit Lyonnais a French bank(里昂银行) Lloyd's of London: a British insurance agency 埃德保险公司 a McDonald's: an American fast food service(= Club Med: an international traveling agency(+t 中海俱乐部 Lufthansa: a german airliner(汉莎航空公司) Content

◼ Dentsu:a Japanese advertising agency （电通公 司）. ◼ Credit Lyonnais:a French bank （里昂银行）. ◼ Lloyd's of London:a British insurance agency (劳 埃德保险公司). ◼ McDonald's:an American fast food service(麦当 劳). ◼ Club Med:an international traveling agency (地 中海俱乐部). ◼ Lufthansa:a German airliner (汉莎航空公司). Content