《E-commerce 2014》电子商务（PPT讲稿）Chapter 12 B2B E-commerce：Supply Chain Management and Collaborative Commerce

置印验固盒画增铺息还金副恩配 Chapter 12 B2B E-commerce: Supply Chain Management and collaborative Commerce Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall

Chapter 12 B2B E-commerce: Supply Chain Management and Collaborative Commerce Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Volkswagen Builds Its B2B Net Marketplace a Why didn t Volkswagen want to use a more open or public electronic exchange for its parts supply? Why didn t it join an industry consortium such as Covisint? What kinds of services are provided by VWGroup Supply? What is e cap and who benefits from its use? Do you think suppliers are disadvantaged by this B2B marketplace? Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide12-3

Volkswagen Builds Its B2B Net Marketplace ◼ Why didn’t Volkswagen want to use a more open or public electronic exchange for its parts supply? Why didn’t it join an industry consortium such as Covisint? ◼ What kinds of services are provided by VWGroupSupply? ◼ What is eCAP and who benefits from its use? ◼ Do you think suppliers are disadvantaged by this B2B marketplace? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-3

Trends in B2B E-commerce Flexibility: growing emphasis on rapid- response and optimal supply chains Supply chain visibility -real time a Social commerce and customer intimacy &o Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services Large firms splinter global b2B systems into product- and region-centered systems a Big data and growing use of business analytics Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide12-4

Trends in B2B E-commerce ◼ Flexibility: growing emphasis on rapid-response and optimal supply chains ◼ Supply chain visibility—real time ◼ Social commerce and customer intimacy ❖ Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. ◼ Large firms splinter global B2B systems into product￾and region-centered systems ◼ Big data and growing use of business analytics Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-4

Trends in b2B E-commerce a Big data and growing use of business analytics Influence of mobile, social, and cloud platforms Sustainable supply chains &o There is a growing need for integrating environmentally sound choices into supply-chain management. Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide12-5

Trends in B2B E-commerce ◼ Big data and growing use of business analytics ◼ Influence of mobile, social, and cloud platforms ◼ Sustainable supply chains ❖ There is a growing need for integrating environmentally sound choices into supply-chain management. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-5

Defining B2B Commerce Before Internet: 6 B2B transactions called trade or procurement process a Total inter-firm trade o Total flow of value among firms ■B2 B commerce: .o all types of computer-enabledinter-firm trade ■B2Be- commerce: The portion of b2b commerce enabled by the internet Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide12-6

Defining B2B Commerce ◼ Before Internet: ❖ B2B transactions called trade or procurement process ◼ Total inter-firm trade: ❖ Total flow of value among firms ◼ B2B commerce: ❖ All types of computer-enabled inter-firm trade ◼ B2B e-commerce: ❖ The portion of B2B commerce enabled by the Internet Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-6

The Evolution of b2B commerce Automated order-entry systems 1970s Seller-side solution using tele modems to send digital orders to companies such as Baxter Healthcare Electronic data interchange(EDI) .o Buyer-side solution aimed at reducing buyer cost &o Hub-and-spoke system with buyers in the center Serve vertical markets that provide products/services for a specific industry such as auto industry B2B electronic storefronts are online catalogs of products available to the public by a single supplier Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide12-7

The Evolution of B2B Commerce ◼ Automated order-entry systems 1970’s ❖ Seller-side solution using tele modems to send digital orders to companies such as Baxter Healthcare ◼ Electronic data interchange (EDI) ❖ Buyer-side solution aimed at reducing buyer cost ❖ Hub-and-spoke system with buyers in the center ❖ Serve vertical markets that provide products/services for a specific industry such as auto industry ◼ B2B electronic storefronts are online catalogs of products available to the public by a single supplier Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-7

The evolution of b2B commerce Net marketplaces bring many suppliers and buyers together into a single internet-based environment to do business Private industrial networks enable buyer firms and their suppliers to share product design development, marketing, inventory, prod scheduling and communication Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide12-8

The Evolution of B2B Commerce ◼ Net marketplaces bring many suppliers and buyers together into a single internet-based environment to do business ◼ Private industrial networks enable buyer firms and their suppliers to share product design, development, marketing, inventory, prod scheduling and communication Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-8

Evolution of the use of Technology Platforms in B2B Commerce Social Networks Net Marketplaces Private Industrial Networks Digital Storefronts Electronic Data Interchange(EDI) Automated Order Entry Systems 1970 1980 1990 2000 20 010 Figure 12.1, Page 751 Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide12-9

Evolution of the Use of Technology Platforms in B2B Commerce Figure 12.1, Page 751 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-9

The Growth of b2B E-commerce 2012-2017: B2B e-commerce will grow from 40 to 42% of total inter -firm trade Private industrial networks continue to play dominant role in B2B Non-EDI B2B e-commerce most rapidly growing type of e-commerce EDI still large but will decline over time Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide12-10

The Growth of B2B E-commerce ◼ 2012–2017: B2B e-commerce will grow from 40 to 42% of total inter-firm trade ◼ Private industrial networks continue to play dominant role in B2B ◼ Non-EDI B2B e-commerce most rapidly growing type of e-commerce ◼ EDI still large but will decline over time Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-10

Growth of B2B Commerce 2000-2016 16000 8000 6000 4000 2000 20062007208200920102011201220132014201520162017 n Private Networks EDI[B2B Net Markets Traditional B2B Figure 12. 2, Page 753 SOURCES: Based on data from u.S. Census bureau. 2013a: authors estimates Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide12-11

Growth of B2B Commerce 2000–2016 Figure 12.2, Page 753 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 12-11 SOURCES: Based on data from U.S. Census Bureau, 2013a; authors’ estimates