上海交通大学：《设计创新的艺术》课程教学资源（课件讲义）第八讲 设计服务于组织和社会

2013-05-07 发新的艺术 序号 课程内容 时问安排 十新的艺末后注 第一而 二周 1 地 闲三周 用手单要通 四西 设计创所有的艺末 丽利闭户他验 五商 The Art of Design Innovation 6 而好士心理学 草大西 上海交通达学1来体与设计学院工业设计专业 于生志形态的创听 第七周 韩 设计务于组织和社会 第八周 Summer 1基于用户体验的创新 1.基于用户体验的创箭 oTs打4WCnn 1 Build innovations around people's EXPERIENCES IT'SFUN_ 2创新是一个系统 IT'S MINE 5c0O- 2 Think of innovations as PLATFORMS not just products ILOVE IT. 3.尽早的采用创第新规划的流程 3 Adopt an early INNOVATION PLANNING process 4.采用有计划的创新战路规划流程 4 Use structured METHODS and TOOLS 5.设计和商业的整合 5 Integrate DESIGN and BUSINESS 6培养创箭文化 6 Cultivate an INNOVATION CULTURE within organizations RUN 2创断是一个系统 NOT JUST SHOES Pod recorder Progress tracking Online tools Route mappin Social networks m 1

2013-05-07 1 设计创新的艺术 Han Ting | AR903 The Art of Design Innovation|Summer 2012 | Shanghai Jiao Tong University | SMD 设计创新的艺术 The Art of Design Innovation 上海交通大学 | 媒体与设计学院 | 工业设计专业 韩挺 Summer 2012 序号 课程内容 时间安排 1 设计创新的艺术概述 第一周 2 用户研究，洞悉用户和消费者的心灵 第二周 3 思维矩阵 第三周 4 用手来思考 第四周 5 创新和用户体验 第五周 6 创新和设计心理学 第六周 7 基于生活形态研究的创新 第七周 8 设计服务于组织和社会 第八周 1.基于用户体验的创新 1 Build innovations around people’s EXPERIENCES 2.创新是一个系统 2 Think of innovations as PLATFORMS not just products 3.尽早的采用创新规划的流程 3 Adopt an early INNOVATION PLANNING process 4.采用有计划的创新战略规划流程 4 Use structured METHODS and TOOLS 5.设计和商业的整合 5 Integrate DESIGN and BUSINESS 6.培养创新文化 6 Cultivate an INNOVATION CULTURE within organizations 三．设计思考（Design Thinking）的原则 基于用户体验的创新 1 Build innovations around people’s EXPERIENCES 创新是一个系统 2 Think of innovations as PLATFORMS not just products 3 Adopt an early INNOVATION PLANNING process 采用有计划的创新战略规划流程 4 Use structured METHODS and TOOLS 5 Integrate DESIGN and BUSINESS 培养创新文化 6 Cultivate an INNOVATION CULTURE within organizations 1.基于用户体验的创新 NOT JUST ANY CAR IT’S FUN … IT’S MINE … IT’S COOL … I LOVE IT … 三．设计思考（Design Thinking）的原则 基于用户体验的创新 1 Build innovations around people’s EXPERIENCES 创新是一个系统 2 Think of innovations as PLATFORMS not just products 3 Adopt an early INNOVATION PLANNING process 采用有计划的创新战略规划流程 4 Use structured METHODS and TOOLS 5 Integrate DESIGN and BUSINESS 培养创新文化 6 Cultivate an INNOVATION CULTURE within organizations Materials Sensors in shoes I-Pod recorder Progress tracking Online tools Route mapping Social networks NOT JUST SHOES 三．设计思考（Design Thinking）的原则 基于用户体验的创新 1 Build innovations around people’s EXPERIENCES 创新是一个系统 2 Think of innovations as PLATFORMS not just products 3 Adopt an early INNOVATION PLANNING process 采用有计划的创新战略规划流程 4 Use structured METHODS and TOOLS 5 Integrate DESIGN and BUSINESS 培养创新文化 6 Cultivate an INNOVATION CULTURE within organizations 2.创新是一个系统

2013-05-07 Apple iTunes iPod IPOD ACCESSORIES ET0角其料@ DRA时D +ITUNES +B0SE DOWNLOADS IPOD Prometion 三三芒 Finance Process 2

2013-05-07 2 Browse audio Play audio Rate audio Browse audio Play audio Rate audio Alter metadata Add audio Delete audio Make playlists Stream radio Burn CDs etc.. Find media Buy media Buy game Subscribe to podcasts Play Manage Acquire Component Functions Focus iPOD iTunes iTune Music Store Apple iTunes & iPod iPod cost structure lifestyle brand “high-end” consumer prod. & softw. design hardware & softw. dev. hardware revenues iTunes multimedia downloads e-commerce multimedia rights mgmt iBook content producers Apple stores dealer network multimedia revenues hardware suppliers brand management hardware distribution content distribution content

2013-05-07 = = 3尽早的采用创新规划的流程 (了解惠正Sensing Intent,: 2了解环顷Know Contex (3)了解用户Know User(People 4构过闲恶rame Insights: (5探家概念Explore Concep叱 (6)建解决方案Frame Solution DEVELOP LAUNCH U维TAIm 实现Re e Offering. INNOVATION TIMELINE 丰线性的过程 (了解息正Sensing Intent 2了解环顷now Context (3了解用户Know User(People士 (约构注闲恶rame Insight: (5探Explore Concep比 6)建解决方案Frame Solution 陕现Reslize Offering. 3

2013-05-07 3 3.尽早的采用创新规划的流程 (1)了解意图Sensing Intent; (2)了解环境Know Context; (3)了解用户Know User(People); (4) 构建洞悉Frame Insights; (5)探索概念Explore Concept; (6) 建解决方案Frame Solution; (7)实现 Realize Offering。 (1)了解意图Sensing Intent; (2)了解环境Know Context; (3)了解用户Know User(People); (4) 构建洞悉Frame Insights; (5)探索概念Explore Concept; (6) 建解决方案Frame Solution; (7)实现 Realize Offering。 非线性的过程 了解意图Sensing Intent; 了解环境Know Context;了解用户Know User(People); 构建洞悉Frame Insights; 探索概念Explore Concept; 建解决方案Frame Solution;实现 Realize Offering

2013-05-07 n 。 蓝 CAaoe pAat 4采用有计翅的创新战整规划流程 TAL.OR IT TO袋OJECTS ADD YOUR OWN PROJECT COOKING AT HOME a G Talk to people about the plctures they took 司学 Take netea In structured feld notebooks 4

2013-05-07 4 4.采用有计划的创新战略规划流程

2013-05-07 Organize plctures and TS in the USER INSIGHTS TOOL Focus on the to fnd pattems 司当地 深 99 INSIGHTS Danne clusters and create a罢 Bs 3 INSIGHTS 4.设计和商业的整合 CLUSTERS 4444+444…）C0 NCEPT5 CRITERIA 目 5

2013-05-07 5 4.设计和商业的整合

2013-05-07 JSINESS-ORIEN 1 2 3 CONCEPTS USERS CONNECT DESIGN-ORIVEN ① 3 2 1 6培养创新文化 USERS CONCEPTS BUILD BUSINESS n2E12 COMCEbLe Rn2INE22 角DESIONER EEA IDEO Designers (One Week in Two Minutes) 6

2013-05-07 6 6.培养创新文化 IDEO Designers (One Week in Two Minutes)

2013-05-07 1基于用户体验的创新 1 Build innovations around people's EXPERIENCES 2.创新是一个系统 2 Think of innovations as PLATFORMS not just products 3.尽早的采用创新规划的流程 3 Adopt an early INNOVATION PLANNING process 4采用有计划的创新战路规流程 4 Use structured METHODS and TOOLS 5.设计和商业的整合 5 Integrate DESIGN and BUSINESS 6培苏创箭文化 6 Cultivate an INNOVATION CULTURE within organizations Creativity expert Sir Ken Robinson challenges the way we're educating our children.He ? champions a radical rethink of our school systems,to cultivate creativity and acknowledge multiple types of intelligence. kills creativity Video:Schools kill creativity ©①③⊙ TED people?Yetur suggests.cre domain of only a寸o en few.Telling stories from his legendary design career and his own life,he offers ways to build the confidence to create.. generation-but what matters even more to himis unlodinz the creative potential of people and organizations to innovate routinely 7

2013-05-07 7 1.基于用户体验的创新 1 Build innovations around people’s EXPERIENCES 2.创新是一个系统 2 Think of innovations as PLATFORMS not just products 3.尽早的采用创新规划的流程 3 Adopt an early INNOVATION PLANNING process 4.采用有计划的创新战略规划流程 4 Use structured METHODS and TOOLS 5.设计和商业的整合 5 Integrate DESIGN and BUSINESS 6.培养创新文化 6 Cultivate an INNOVATION CULTURE within organizations kills creativity Video: Schools kill creativity Creativity expert Sir Ken Robinson challenges the way we're educating our children. He champions a radical rethink of our school systems, to cultivate creativity and acknowledge multiple types of intelligence. Is your school or workplace divided into "creatives" versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create... David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely

2013-05-07 授计的进北 Olduvai峡容的石琴 (距今250万年， 图 片来自C的 n10Qhst出节目) DavidKelley_How to build your creative confidence d.®8068 d.⊙8⊙68 http://dschool.stanford.edu/ nitnafDeleatantord http://dschool.stanford.edu/ Hanting@sjtu.cdu.cn SITudesign@Gmailcom 13916099300 3420s581001 形究方肩： 工业设计F业连住 设计管理设提地、用户研究、计算机助工 上真交话大W体与设计掌需 Research Interests: Design Management,Design Planning.User ATM design by IDEO 8

2013-05-07 8 DavidKelley_How to build your creative confidence 设计的进化 Olduvai 峡谷的石器 (距今250万年，图 片来自 BBC 的 A History of the World in 100 Objects 节目) http://dschool.stanford.edu/ http://dschool.stanford.edu/ ATM design by IDEO 研究方向： 设计管理、设计规划、用户研究、计算机辅助工 业设计和概念等 Research Interests: Design Management , Design Planning, User Research, Computer Aided Industrial Design 韩挺 副教授 博士 工业设计专业主任 上海交通大学媒体与设计学院 PH. D. Associate Professor Program Director of Industrial Design School of Media & Design Shanghai Jiao Tong University Hanting@sjtu.edu.cn SJTUdesign@Gmail.com 13916099300 34205810(O)

2013-05-07 设计创所有的艺末 The Art of Design Innovation 上海交适大学引岸体与设计学院工业设计专业 g2013 9

2013-05-07 9 4. 课程目标 Han Ting | AR903 The Art of Design Innovation | Spring 2013 | Shanghai Jiao Tong University | SMD 设计创新的艺术 The Art of Design Innovation 上海交通大学 | 媒体与设计学院 | 工业设计专业 韩挺 Spring 2013