《电子商务英语》 Lesson Fifteen Skill Training

Lesson fifteen Key point: useful terms and definitions of business plan Difficult points: the tips of a business plan

Lesson Fifteen Key point: useful terms and definitions of business plan Difficult points: the tips of a business plan

Lesson fifteen Requirement By the end of this lesson, you should be able to have a good command of a the tips of a business plan u the commonly-used sentences in writing business plan By the end of this lesson, you should be able to d know the part of management in a business plan u know the part of financials in a business plan know how to write a business plan U prescribe the successful way of Charlie Bell, the McDonaldS ceo

Lesson Fifteen Requirement By the end of this lesson, you should be able to have a good command of □ the tips of a business plan □ the commonly-used sentences in writing business plan By the end of this lesson, you should be able to □ know the part of management in a business plan □ know the part of financials in a business plan □ know how to write a business plan □ prescribe the successful way of Charlie Bell, the McDonald’s CEO

Lesson fifteen Creating an Effective Business plan (d New Words thrive 繁荣;兴旺;茁壮成长 chronological founder vav 年代学的;按年代顺序的 挣扎;折腾 Subcontractor n.转包工作的承包人;转包人;分包者 flipside n (美口语)唱片的反面 underestimate 低估;看轻 reputable 受好评的;受尊敬的;规范的 capitalization 资本化;本金化;资本总额 lump 块;瘤;很多 revenue 收入;岁收;税务局 tolera ble a—nnnaa 可容忍的;可以的 I appropriate 适当的 gauge 标准度量;计量器;精确计量

Lesson Fifteen Creating an Effective Business Plan (III) New Words thrive v. 繁荣；兴旺；茁壮成长 chronological a. 年代学的；按年代顺序的 flounder v. 挣扎；折腾 subcontractor n. 转包工作的承包人；转包人；分包者 flipside n. （美口语）唱片的反面 underestimate n.; v. 低估；看轻 reputable a. 受好评的；受尊敬的；规范的 capitalization n. 资本化；本金化；资本总额 lump n. 块；瘤；很多 revenue n. 收入；岁收；税务局 tolerable a. 可容忍的；可以的 appropriate a. 适当的 gauge n.; v. 标准度量；计量器；精确计量

Lesson fifteen Skill Training Samples of the Outline of a Business Plan Sample 1: An Outline of a complete business plan Summary Business Concept Current situation Key success factors Financial situation/needs Ⅴ SIon Vision statement Milestones

Lesson Fifteen Skill Training Samples of the Outline of a Business Plan Sample 1: An Outline of a Complete Business Plan Summary Business Concept Current situation Key success factors Financial situation/needs Vision Vision statement Milestones

Lesson fifteen Market Analysis The overall market Changes in the market Market segments Target market and customers Customer characteristics Customer needs Customer buying decisions Competitive Analysis Industry overview Nature of competition Changes in the industry Primary competitors Competitive products/services Opportunities Threats and risk

Lesson Fifteen Market Analysis The overall market Changes in the market Market segments Target market and customers Customer characteristics Customer needs Customer buying decisions Competitive Analysis Industry overview Nature of competition Changes in the industry Primary competitors Competitive products/services Opportunities Threats and risks

Lesson fifteen Strategy Key competitive capabilities Key competitive weaknesses Strategy Implementing strategy Products/services Product/service description Positioning of products/services Competitive evaluation of products/services Future products/services

Lesson Fifteen Strategy Key competitive capabilities Key competitive weaknesses Strategy Implementing strategy Products/Services Product/service description Positioning of products/services Competitive evaluation of products/services Future products/services

Lesson fifteen Marketing and sales Marketing strategy Sales tactics Advertising Promotions/incentives Publicity Trade shows Operations Key personnel Organizational structure Human resources plan Product/service delivery Customer service/support Facilities

Lesson Fifteen Marketing and sales Marketing strategy Sales tactics Advertising Promotions/incentives Publicity Trade shows Operations Key personnel Organizational structure Human resources plan Product/service delivery Customer service/support Facilities

Lesson fifteen Creating the financials of the business plan Assumptions and Comments Starting Balance sheet Profit and loss projection Cash Flow Projection Balance sheet projection Ratios and analysis

Lesson Fifteen Creating the financials of the business plan Assumptions and Comments Starting Balance Sheet Profit and Loss Projection Cash Flow Projection Balance Sheet Projection Ratio's and Analysis

Lesson fifteen Sample 2: BUSINESS PLAN FORA RESTAURANT Table of contents Company description Industry analysis Products related services The Target Market The Competition Marketing plan sales strategy perations Management organization Long-Term Development Exit Plan Financial data projections Appendices

Lesson Fifteen Sample 2: BUSINESS PLAN FOR A RESTAURANT Table of Contents Company Description Industry Analysis Products & Related Services The Target Market The Competition Marketing Plan & Sales Strategy Operations Management & Organization Long-Term Development & Exit Plan Financial Data & Projections Appendices

Lesson fifteen Sample 3 BUSINESS PLAN FORA RETAIL BUSINESS American Management Technology 1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Company Summary 2. 1 Company Ownership 2.2 Company History 2.4 Company Locations and Facilities

Lesson Fifteen Sample 3: BUSINESS PLAN FOR A RETAIL BUSINESS American Management Technology 1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Company Summary 2.1 Company Ownership 2.2 Company History 2.4 Company Locations and Facilities