《电子商务英语》 Lesson twelve Beautiful idea

Lesson twelve Key point useful terms and definitions of e-commerce Difficult points: the arts of the ads

Lesson Twelve Key point: useful terms and definitions of e-commerce Difficult points: the arts of the ads

Lesson twelve Requirement By the end of this lesson, you should be able to have a good command of b e-commerce terms given in the lesson a the arts of the ads b writing an advertisement according to the given conditions By the end of this lesson, you should be able to a know the features of both words and sentences in advertisements L analyze the successful experience of L

Lesson Twelve Requirement By the end of this lesson, you should be able to have a good command of □ e-commerce terms given in the lesson □ the arts of the ads □ writing an advertisement according to the given conditions By the end of this lesson, you should be able to □ know the features of both words and sentences in advertisements □ analyze the successful experience of L' Oreol

Lesson Twelve Beautiful idea Abstract: The article tells a story about a beautiful idea how L Oreol, the global beauty giant, refocused its marketing machine on black and asian consumers to spur growth Key words: L Oreol; chronological and cultural differences: consumers: ethnic- beauty market

Lesson Twelve Beautiful Idea Abstract: The article tells a story about a beautiful idea how L' Oreol, the global beauty giant, refocused its marketing machine on black and Asian consumers to spur growth. Key words: L' Oreol; chronological and cultural differences; consumers; ethnic￾beauty market

Lesson twelve New words disastrous 灾难性的 perm n 烫发 a pretty penny n 大笔钱 bouncy a快活的 tress n 散乱的长发 world-beater n 天下无敌;举世无双 revamp V 改装;翻新 lipstick n口红 cash in on 用.赚钱;利用 be keyed to 使适合于 chronological 按年代顺序排列的;年表的

Lesson Twelve New Words disastrous a. 灾难性的 perm n. 烫发 a pretty penny n. 一大笔钱 bouncy a. 快活的 tress n. 散乱的长发 world-beater n. 天下无敌；举世无双 revamp v. 改装；翻新 lipstick n. 口红 cash in on 用…赚钱；利用 be keyed to 使适合于 chronological a. 按年代顺序排列的;年表的

Lesson twelve jIgsaw 」n.拼板玩具 spectrum 光谱 helm 领导;掌管 cannibalization 同类相残 torrid a 酷热的;狂热的;困难的 archetypal 原形的;典型的 dermis 皮肤 moisturizer 保湿用品 cellulite 脂肪团 lustrous 光辉灿烂的 price-to-earnings ratio 市盈率 scathing 严厉的;尖锐的 bloodletter 血 beholden to 对、负有义务的 holding company 控股公司 odd-off a 没有胜算的 skin-soothing lotion n 柔肤剂

Lesson Twelve jigsaw n. 拼板玩具 spectrum n. 光谱 helm v. 领导；掌管 cannibalization n. 同类相残 torrid a. 酷热的；狂热的；困难的 archetypal a. 原形的；典型的 dermis n. 皮肤 moisturizer n. 保湿用品 cellulite n. 脂肪团 lustrous a. 光辉灿烂的 price-to-earningsratio n. 市盈率 scathing A 严厉的；尖锐的 bloodletting n. 放血 beholden to 对…负有义务的 holding company n. 控股公司 odd-off a. 没有胜算的 skin-soothing lotion n. 柔肤剂

Lesson twelve Sentence Explanations 1. They got her hair back more healthy and shiny, said Hatcher, who promptly booked an appointment for herself -- hoping that L'Oreals stylists and researchers, armed with a vast array of shampoos, conditioners and gels, could also sort out her tresses 哈彻说,“他们令她的头发变得更加健康而有光泽 了。”哈彻立刻预约了这家研究所,希望欧莱雅的 发型设计师和研究人员动用手中名目繁多的各种洗 发水、护发素和发胶,打理好她那一头乱糟糟的长 发

Lesson Twelve Sentence Explanations 1."They got her hair back more healthy and shiny," said Hatcher, who promptly booked an appointment for herself --- hoping that L'Oreal's stylists and researchers, armed with a vast array of shampoos, conditioners and gels, could also sort out her tresses. 哈彻说， “他们令她的头发变得更加健康而有光泽 了。 ”哈彻立刻预约了这家研究所，希望欧莱雅的 发型设计师和研究人员动用手中名目繁多的各种洗 发水、护发素和发胶，打理好她那一头乱糟糟的长 发

Lesson twelve 这是一个复合句。主句是" They got her hair back more healthy and shiny, " said Hatcher,E 面由who引起一个非限制性定语从句。 hoping 引起的分词短语做从句谓语 booked的状语表 示原因。 that L'Oreal's stylists and researchers, armed with a vast array of shampoos conditioners and gels, could also sort out her tresses是名词从句,做 hoping的宾语

Lesson Twelve 这是一个复合句。主句是"They got her hair back more healthy and shiny," said Hatcher, 后 面由who引起一个非限制性定语从句。hoping 引起的分词短语做从句谓语booked的状语表 示原因。that L'Oreal's stylists and researchers, armed with a vast array of shampoos, conditioners and gels, could also sort out her tresses 是名词从句，做hoping的宾语

Lesson twelve 2. With the beauty-supplement market worth about $800 million. it could be a while before Inneov pays its way. 在价值8亿美元的美容营养品市场中, Innoⅴ还要有一段时间才能顾利。 pays Its way赚钱;不负债

Lesson Twelve 2.With the beauty-supplement market worth about $800 million, it could be a while before Inneov pays its way. 在价值8亿美元的美容营养品市场中， Inneov 还要有一段时间才能赢利。pays its way 赚钱；不负债

Lesson twelve Skill training Advertisement Writing (ID 广告口号( SLOGAN) 广告口号是指该广告在一定时期内反复使 用的特定的宣传语句,是使公众理解和牢 记的一个确定的观。这个观念无形中成为 人们购买商品或劳务、惠顾企业的选择依 据。英文广告口号多采用完整的短句形式, 这样便于上口,易于记忆

Lesson Twelve Skill Training Advertisement Writing (III) 广告口号（SLOGAN） 广告口号是指该广告在一定时期内反复使 用的特定的宣传语句，是使公众理解和牢 记的一个确定的观。这个观念无形中成为 人们购买商品或劳务、恵顾企业的选择依 据。英文广告口号多采用完整的短句形式， 这样便于上口，易于记忆

Lesson twelve 日 Just do it 只管去做!(NIKE耐克运动鞋广告) b Feel the new space 感受新境界。( SAMSUNG三星电子广告) L Once taste, always loved 且品尝,钟爱一生。(食品广告,Once与 always形 成对仗。) u Going east, staying Westin 头东方旅游,住威斯汀饭店。(威斯汀饭店广告。注 , Westin与west读音相近,而west与east含义相 反,巧妙利用上述因素,使得该广告构思独特,便 于记忆。)

Lesson Twelve □ Just do it. 只管去做！（NIKE耐克运动鞋广告） □ Feel the new space. 感受新境界。（SAMSUNG 三星电子广告） □ Once taste, always loved 一旦品尝，钟爱一生。（食品广告，Once与always形 成对仗。） □ Going east, staying Westin 去东方旅游，住威斯汀饭店。（威斯汀饭店广告。注 意，Westin与west 读音相近，而 west 与east含义相 反，巧妙利用上述因素，使得该广告构思独特，便 于记忆。）