黑龙江商学院：《管理英语 Management English》（英文版）Unit 5 Marketing Management

Unit 5 Marketing Management Field Work Reading A Reading B Simulated Writing Listening Speaking Presentation

Unit 5 Marketing Management  Field Work  Reading A  Reading B  Simulated Writing  Listening  Speaking  Presentation

Field Work Search the library or the Internet for information about marketing management a Make a list of questions and use them to interview entrepreneurs about marketing management. Write a report about what you have found and prepare for an in-class presentation

Field Work Search the library or the Internet for information about marketing management. Make a list of questions and use them to interview entrepreneurs about marketing management. Write a report about what you have found and prepare for an in-class presentation

Reading A Pre-reading Activities In-reading Activities Possible Language Difficulties Post-reading Activities a Consolidating Exercises s

Reading A  Pre-reading Activities  In-reading Activities  Possible Language Difficulties  Post-reading Activities  Consolidating Exercises

Pre-reading Activities Brainstorm a list of topic-related words promotion, sales profits supermarket, mall, cost

Pre-reading Activities  Brainstorm a list of topic-related words promotion, sales, profits supermarket, mall, cost

In-reading Activities Individual work: finding out the difficulties Pair work: reviewing the expressions Group work: getting the ideas

In-reading Activities  Individual work: finding out the difficulties  Pair work: reviewing the expressions  Group work: getting the ideas

Post-reading Activities direct marketing 交通拥挤 retail sales 信息高速公路 electronic shopping 电话营销 traffic congestion 电子商务 telemarketing 电子购物 chain stores 零售 toll-free phone 家庭购物 information superhighway 慈善机构 at-home shopping 信用卡 electronic commerce 直效营销 charitable institutions 连锁店 credit card 免费电话

Post-reading Activities direct marketing 交通拥挤 retail sales 信息高速公路 electronic shopping 电话营销 traffic congestion 电子商务 telemarketing 电子购物 chain stores 零售 toll-free phone 家庭购物 information superhighway 慈善机构 at-home shopping 信用卡 electronic commerce 直效营销 charitable institutions 连锁店 credit card 免费电话

Consolidating Exercises Reading A Individual work: dictation Match work

Consolidating Exercises  Individual work: dictation  Match work Reading A

Difficult points in Reading A Sales through catalog/direct mail are estimated at over $252 billion annually estimate: vt to form an opinion about; evaluate e.g. While an author is yet living we estimate his powers by his worst performance Market "demassification" has resulted in the ever increasing number of market niches with distinct preferences. result in: have a specified effect or consequence e.g. Our efforts resulted in success/failure a shortage of retail sales help, and queues at checkout counters all encourage at-home shopping queue: vi to get in line e.g. queue up at the box office

Difficult points in Reading A - Sales through catalog/direct mail are estimated at over $252 billion annually. estimate: vt. to form an opinion about; evaluate: e.g. While an author is yet living we estimate his powers by his worst performance. - Market “demassification” has resulted in the ever￾increasing number of market niches with distinct preferences.. result in: have a specified effect or consequence e.g. Our efforts resulted in success/failure. - ..., a shortage of retail sales help, and queues at checkout counters all encourage at-home shopping. queue: vi. to get in line: e.g. queue up at the box office

Finally, the growth of affordable computer power and customer databases has enabled direct marketers to single out the best prospects for any product single out: select sb /sth form others e.g. Which would you single out as the best? Electronic markets are sponsored information utilities that sponsor: vt to act as a sponsor for e.g. an athlete sponsored by a bank

- Finally, the growth of affordable computer power and customer databases has enabled direct marketers to single out the best prospects for any product. single out: select sb./sth. form others e.g. Which would you single out as the best? - Electronic markets are sponsored information utilities that... sponsor: vt. to act as a sponsor for e.g. an athlete sponsored by a bank

Reading B Individual work: finding out the difficulties Pair work: reviewing the expressions Group work: getting the ideas

Reading B  Individual work: finding out the difficulties  Pair work: reviewing the expressions  Group work: getting the ideas