吉林大学：《旅游英语》课程PPT教学课件（Tourism English）Unit 18 Business Letters in Tourism 旅游业务书信 unit 19 key

General Principles of Business Writing Business writing is nonfiction writing about a business related subject, addressed to a particular audience to achieve a particular purpose. It is writing that relies on facts.The audience to be addressed to could be one person,several people,or even thousands.It all depends on what particular purpose the document intends to achieve. A letter from a bank about the financial standing of a certain company is,for instance,a confidential report to the inquirer usually,a company intending to start business with the company under investigation.A corporate annual report, on the contrary,communicates to the public what happened in the corporation that year.It is meant to suggest the good management of the corporation so as to inspire confidence among the stockholders. Generally speaking,business writing includes litters,reports,contracts,forms, in -house correspondence and employment correspondence,and so forth.In whatever form you write,you will have to consider how to write effectively.A persuasive letter of sales promotion will certainly help to increase business opportunity with other people while an ambiguous letter of acceptance is but a waste of time. To make your writing effective,you may follow some usual principles.They can be summed up as clearness,comprehensiveness,conciseness,correctness, consideration and courtesy

2 General Principles of Business Writing Business writing is nonfiction writing about a business related subject, addressed to a particular audience to achieve a particular purpose. It is writing that relies on facts. The audience to be addressed to could be one person, several people, or even thousands. It all depends on what particular purpose the document intends to achieve. A letter from a bank about the financial standing of a certain company is, for instance, a confidential report to the inquirer usually, a company intending to start business with the company under investigation. A corporate annual report, on the contrary, communicates to the public what happened in the corporation that year. It is meant to suggest the good management of the corporation so as to inspire confidence among the stockholders. Generally speaking, business writing includes litters, reports, contracts, forms, in –house correspondence and employment correspondence, and so forth. In whatever form you write, you will have to consider how to write effectively. A persuasive letter of sales promotion will certainly help to increase business opportunity with other people while an ambiguous letter of acceptance is but a waste of time. To make your writing effective, you may follow some usual principles. They can be summed up as clearness, comprehensiveness, conciseness, correctness, consideration and courtesy

Clearness is the most important characteristic of good business writing.If means conveying your message to the recipient without being.It means conveying your message to the recipient without being misunderstood. Ambiguity,vagueness,cliches and so forth are likely to make it difficult for people to understand what you want to express.The wordy jargon at this point in tine is certainly more difficult to understand than the simple word now and the word because is a more direct word than the old expression inasmuch as.It is always necessary to write in direct,plain and simple language. Comprehensiveness requires a complete information the readers will need.This is especially important in writing a report,i.e.a recommendation report to start a certain project.A company cannot make a correct decision based on an incomplete report. Conciseness helps a lot to make business writing clear and effective.One simple way to shorten a document is to get rid of the unnecessary long words and phrases.Instead of writing "A woman with talent and ambition will go far in this organization of ours."(14 words),just say "A talented,ambitious woman will go far in our organization."(10 words),When writing "He made the statement that he agreed that a tax cut was necessary."(13 words),just ask eit would be better to say "He agreed that a tax cut was neces In business writing,it is a wrong idea that long documents are better than short ones.Most readers,just like you,prefer short ones

3 Clearness is the most important characteristic of good business writing. It means conveying your message to the recipient without being. It means conveying your message to the recipient without being misunderstood. Ambiguity, vagueness, cliches and so forth are likely to make it difficult for people to understand what you want to express. The wordy jargon at this point in tine is certainly more difficult to understand than the simple word now and the word because is a more direct word than the old expression inasmuch as. It is always necessary to write in direct, plain and simple language. Comprehensiveness requires a complete information the readers will need. This is especially important in writing a report, i. e. a recommendation report to start a certain project. A company cannot make a correct decision based on an incomplete report. Conciseness helps a lot to make business writing clear and effective. One simple way to shorten a document is to get rid of the unnecessary long words and phrases. Instead of writing “A woman with talent and ambition will go far in this organization of ours. ”(14 words), just say “A talented, ambitious woman will go far in our organization. ”(10 words), When writing “He made the statement that he agreed that a tax cut was necessary. ”(13 words), just ask yourself it would be better to say “He agreed that a tax cut was necessary.”(8 words). In business writing, it is a wrong idea that long documents are better than short ones. Most readers, just like you, prefer short ones

Correctness is one of the requirements for good business writing.It observes the conventions of spelling,grammar,punctuation,usage and so forth.If you write "While breaking into the computers memory,the investigators captured the hackers",the readers will be confused by the question:Who broke into the computers memory,the investigators or the hackers?If your document is full of careless writing errors,your readers will get impatient to read is and doubt the accuracy of your information. Consideration,or in another term,the you-attitude,becomes more and more important in business writing.Good business writing can and should promote good relations between you and your reader.This means you should share your reader's point of view and keep your reader's needs in mind.If you were asking a customer who had requested a refund to return a sales slip,the following sentence would not build good will."We require that you sign and return the sales slip before we can process a refund."The emphasis here is that the writer and the company need to process a refund but the reader's need is not mentioned.The revised sentence concerns more about the reader's benefit-to receive a quick refund:"So you can receive your refund quickly,please sign and return the sales slip.For another example,if you write "Please accept out apologies for the delay "it is perfectly polite.But you may let your reader know what you care by saying"We hope you have not been seriously inconvenienced by the delay..” Effective business writing should always be courteous.The success of your business depends largely on how you can treat people.If you treat them politely,they will like to do more business with you.They are willing to read a sentence like "Thank you for your recent order"instead of a cold statement "We have received your order"In this way,courtesy increases the effect of business writing. In short,the above-mentioned principles are ways to ensure good business writing so as to convey information and to influence the readers

4 Correctness is one of the requirements for good business writing. It observes the conventions of spelling, grammar, punctuation, usage and so forth. If you write “While breaking into the computers memory, the investigators captured the hackers”, the readers will be confused by the question: Who broke into the computers memory, the investigators or the hackers? If your document is full of careless writing errors, your readers will get impatient to read is and doubt the accuracy of your information. Consideration, or in another term, the you–attitude, becomes more and more important in business writing. Good business writing can and should promote good relations between you and your reader. This means you should share your reader’s point of view and keep your reader’s needs in mind. If you were asking a customer who had requested a refund to return a sales slip, the following sentence would not build good will. “We require that you sign and return the sales slip before we can process a refund.” The emphasis here is that the writer and the company need to process a refund but the reader’s need is not mentioned. The revised sentence concerns more about the reader’s benefit-to receive a quick refund: “So you can receive your refund quickly, please sign and return the sales slip. ” For another example, if you write “Please accept out apologies for the delay ”, it is perfectly polite. But you may let your reader know what you care by saying “We hope you have not been seriously inconvenienced by the delay.” Effective business writing should always be courteous. The success of your business depends largely on how you can treat people. If you treat them politely, they will like to do more business with you. They are willing to read a sentence like “Thank you for your recent order” instead of a cold statement “We have received your order.” In this way, courtesy increases the effect of business writing. In short, the above-mentioned principles are ways to ensure good business writing so as to convey information and to influence the readers

Business writing is nonfiction writing about a business related subject,addressed to a particular audience to achieve a particular purpose. It is writing that relies on facts.The audience to be addressed to could be one person,several people,or even thousands.It all depends on what particular purpose the document inte nds to achieve. A letter from a bank about the financial standing of a certain company is,for instance,a confidential report to the inquirer usually,a company intending to start business with the company under investigation.A corporate annual re port,on the contrary,communicates to the public what ha ppened in the corporation that year.It is meant to suggest the good management of the corporation so as to inspire confidence among the stockholders. Gene rally speaking,business writing inc ludes litters,re ports,contracts,forms,in -house correspondence and employment correspondence,and so forth.In whatever form you write, you will have to consider how to write effectively.A persuasive letter of sales promotion will certainly help to increase business opportunity with other people while an ambiguous letter of acceptance is but a waste of time. To make your writing effective,you may follow some usual principles.They can be summed up as clearness,comprehensiveness,conciseness,correctness,consideration and courtesy. Business writing is.achieve a particular purpose.商业写作是与商业有关的，非小说性的文学 形式，为了达到特殊的目的而针对特殊的读者。 relies on:depend on依靠，依赖 It all depends on..to achieve..所有这些都取决于此公文想达到什么样的特殊目的。 A corporate annual report,..among the stockholders.相反地，一个公司的年度报告向公众披露 年中该公司的经营状况。此年报的目的是表明该公司较高的经营管理水平，以此来增强股 东的信心。 Generally speaking,..and so forth.一般来说，商业写作包括商业信函，报告，合同，表格， 公司内部信函和求职信等。 5

5 Business writing is nonfiction writing about a business related subject, addressed to a particular audience to achieve a particular purpose. It is writing that relies on facts. The audience to be addressed to could be one person, several people, or even thousands. It all depends on what particular purpose the document intends to achieve. A letter from a bank about the financial standing of a certain company is, for instance, a confidential report to the inquirer usually, a company intending to start business with the company under investigation. A corporate annual report, on the contrary, communicates to the public what happened in the corporation that year. It is meant to suggest the good management of the corporation so as to inspire confidence among the stockholders. Generally speaking, business writing includes litters, reports, contracts, forms, in –house correspondence and employment correspondence, and so forth. In whatever form you write, you will have to consider how to write effectively. A persuasive letter of sales promotion will certainly help to increase business opportunity with other people while an ambiguous letter of acceptance is but a waste of time. To make your writing effective, you may follow some usual principles. They can be summed up as clearness, comprehensiveness, conciseness, correctness, consideration and courtesy. Business writing is …achieve a particular purpose.商业写作是与商业有关的，非小说性的文学 形式，为了达到特殊的目的而针对特殊的读者。 relies on：depend on 依靠，依赖 It all depends on …. to achieve. 所有这些都取决于此公文想达到什么样的特殊目的。 A corporate annual report, … among the stockholders.相反地，一个公司的年度报告向公众披露 一年中该公司的经营状况。此年报的目的是表明该公司较高的经营管理水平，以此来增强股 东的信心。 Generally speaking, … and so forth. 一般来说，商业写作包括商业信函，报告，合同，表格， 公司内部信函和求职信等

Clearness is the most important characte ristic of good business writing.It means conveying your message to the recipient without being.It means conveying your message to the recipient without being misunderstood.Ambiguity,vagueness,cliches and so forth are likely to make it difficult for people to understand what you want to express.The wordy jargon at this point in tine is certainly more difficult to unde rstand than the simple word now and the word because is a more direct word than the old expression inasmuc h as.It is always necessary to write in direct, plain and simple language. Comprehensiveness requires a complete information the readers will need.This is especially important in writing a report,i.e.a recommendation report to start a certain project.A company cannot make a correct decision based on an incomplete report. Conciseness helps a lot to make business writing clear and effective.One simple way to shorten a document is to get rid of the unnecessary long words and phrases.Instead of writing"A woman with talent and ambition will go far in this organization of ours."(14 words),just say "A talented,ambitious woman will go far in our organization."(10 words),When writing "He made the statement that he agreed that a tax cut was necessary."(13 words),just ask yourself it would be better to say "He agreed that a tax cut was necessary."(8 words). Clearness is the most important characteristic of good business writing.简明扼要是高水平的商 业写作最重要的一个特征。 Ambiguity,,vagueness,,..what you want to express..歧义，含糊不清，陈词滥调等第使人们很 难理解你所要表达的内容。 One simple way.phrases.使一篇公文简明扼要的最简单的办法就是避免那些沉长的词和短语

6 Clearness is the most important characteristic of good business writing. It means conveying your message to the recipient without being. It means conveying your message to the recipient without being misunderstood. Ambiguity, vagueness, cliches and so forth are likely to make it difficult for people to understand what you want to express. The wordy jargon at this point in tine is certainly more difficult to understand than the simple word now and the word because is a more direct word than the old expression inasmuch as. It is always necessary to write in direct, plain and simple language. Comprehensiveness requires a complete information the readers will need. This is especially important in writing a report, i. e. a recommendation report to start a certain project. A company cannot make a correct decision based on an incomplete report. Conciseness helps a lot to make business writing clear and effective. One simple way to shorten a document is to get rid of the unnecessary long words and phrases. Instead of writing “A woman with talent and ambition will go far in this organization of ours. ”(14 words), just say “A talented, ambitious woman will go far in our organization. ”(10 words), When writing “He made the statement that he agreed that a tax cut was necessary. ”(13 words), just ask yourself it would be better to say “He agreed that a tax cut was necessary.”(8 words). Clearness is the most important characteristic of good business writing.简明扼要是高水平的商 业写作最重要的一个特征。 Ambiguity, vagueness, … what you want to express.歧义，含糊不清，陈词滥调等第 使人们很 难理解你所要表达的内容。 One simple way … phrases.使一篇公文简明扼要的最简单的办法就是避免那些冗长的词和短语

Consideration,or in another term,the you-attitude,becomes more and more important in business writing.Good business writing can and should promote good relations between you and your reader This means you should share your reader's point of view and keep your reader's needs in mind.If you were asking a customer who had requested a refund to return a sales slip,the following sentence would not build good will."We require that you sign and return the sales slip before we can process a refund."The emphasis here is that the writer and the company need to process a refund but the reader's need is not mentioned. The revised sentence concerns more about the reader's benefit-to receive a quick refund: "So you can receive your refund quickly,please sign and return the sales slip."For another example,if you write "Please accept out apologies for the delay",it is perfectly polite.But you may let your reader know what you care by saying "We hope you have not been seriously inconvenienced by the delay." Effective business writing should always be courteous.The success of your business depends largely on how you can treat people.If you treat them politely,they will like to do more business with you.They are willing to read a sentence like"Thank you for your recent order"instead of a cold statement"We have received your order."In this way,courtesy increases the effect of business writing. In short,the above-mentioned principles are ways to ensure good business writing so as to convey information and to influence the readers. This means,in mind.这就意味着你必须站在你的读者的角度，时刻想着读者的需求。 In short,.influence the readers总而言之，上面提级的原则是确保一篇好的商业写作的方法。 篇好的商业写作不仅可以传递信息而且会更有效地影响读者

7 Consideration, or in another term, the you–attitude, becomes more and more important in business writing. Good business writing can and should promote good relations between you and your reader. This means you should share your reader’s point of view and keep your reader’s needs in mind. If you were asking a customer who had requested a refund to return a sales slip, the following sentence would not build good will. “We require that you sign and return the sales slip before we can process a refund.” The emphasis here is that the writer and the company need to process a refund but the reader’s need is not mentioned. The revised sentence concerns more about the reader’s benefit-to receive a quick refund: “So you can receive your refund quickly, please sign and return the sales slip. ” For another example, if you write “Please accept out apologies for the delay ”, it is perfectly polite. But you may let your reader know what you care by saying “We hope you have not been seriously inconvenienced by the delay.” Effective business writing should always be courteous. The success of your business depends largely on how you can treat people. If you treat them politely, they will like to do more business with you. They are willing to read a sentence like “Thank you for your recent order” instead of a cold statement “We have received your order.” In this way, courtesy increases the effect of business writing. In short, the above-mentioned principles are ways to ensure good business writing so as to convey information and to influence the readers. This means … in mind. 这就意味着你必须站在你的读者的角度，时刻想着读者的需求。 In short, … influence the readers 总而言之，上面提级的原则是确保一篇好的商业写作的方法。 一篇好的商业写作不仅可以传递信息而且会更有效地影响读者

General Principles of Business Writing 的 Business writing is nonfiction writing about a business related subject, addressed to a particular audience to achieve a particular purpose. It is writing that relies on facts.The audience to be addressed to could be one person,several people,or even thousands.It all depends on what particular purpose the document intends to achieve. A letter from a bank about the financial standing of a certain company is,for instance,a confidential report to the inquirer usually,a company intending to start business with the company under investigation.A corporate annual report, on the contrary,communicates to the public what happened in the corporation that year.It is meant to suggest the good management of the corporation so as to inspire confidence among the stockholders. Generally speaking,business writing includes litters,reports,contracts, forms,in-house correspondence and employment correspondence,and so forth. In whatever form you write,you will have to consider how to write effectively.A persuasive letter of sales promotion will certainly help to increase business opportunity with other people while an ambiguous letter of acceptance is but a waste of time. To make your writing effective,you may follow some usual principles.They can be summed up as clearness,comprehensiveness,conciseness,correctness, consideration and courtesy

8 General Principles of Business Writing Business writing is nonfiction writing about a business related subject, addressed to a particular audience to achieve a particular purpose. It is writing that relies on facts. The audience to be addressed to could be one person, several people, or even thousands. It all depends on what particular purpose the document intends to achieve. A letter from a bank about the financial standing of a certain company is, for instance, a confidential report to the inquirer usually, a company intending to start business with the company under investigation. A corporate annual report, on the contrary, communicates to the public what happened in the corporation that year. It is meant to suggest the good management of the corporation so as to inspire confidence among the stockholders. Generally speaking, business writing includes litters, reports, contracts, forms, in –house correspondence and employment correspondence, and so forth. In whatever form you write, you will have to consider how to write effectively. A persuasive letter of sales promotion will certainly help to increase business opportunity with other people while an ambiguous letter of acceptance is but a waste of time. To make your writing effective, you may follow some usual principles. They can be summed up as clearness, comprehensiveness, conciseness, correctness, consideration and courtesy

Clearness is the most important characteristic of good business writing.If means conveying your message to the recipient without being.It means conveying your message to the recipient without being misunderstood. Ambiguity,vagueness,cliches and so forth are likely to make it difficult for people to understand what you want to express.The wordy jargon at this point in tine is certainly more difficult to understand than the simple word now and the word because is a more direct word than the old expression inasmuch as.It is always necessary to write in direct,plain and simple language. Comprehensiveness requires a complete information the readers will need.This is especially important in writing a report,i.e.a recommendation report to start a certain project.A company cannot make a correct decision based on an incomplete report. Conciseness helps a lot to make business writing clear and effective.One simple way to shorten a document is to get rid of the unnecessary long words and phrases.Instead of writing "A woman with talent and ambition will go far in this organization of ours."(14 words),just say "A talented,ambitious woman will go far in our organization."(10 words),When writing "He made the statement that he agreed that a tax cut was necessary."(13 words),just ask it would be better to say "He agred that a tax cut was ne In business writing,it is a wrong idea that long documents are better than short ones.Most readers,just like you,prefer short ones

9 Clearness is the most important characteristic of good business writing. It means conveying your message to the recipient without being. It means conveying your message to the recipient without being misunderstood. Ambiguity, vagueness, cliches and so forth are likely to make it difficult for people to understand what you want to express. The wordy jargon at this point in tine is certainly more difficult to understand than the simple word now and the word because is a more direct word than the old expression inasmuch as. It is always necessary to write in direct, plain and simple language. Comprehensiveness requires a complete information the readers will need. This is especially important in writing a report, i. e. a recommendation report to start a certain project. A company cannot make a correct decision based on an incomplete report. Conciseness helps a lot to make business writing clear and effective. One simple way to shorten a document is to get rid of the unnecessary long words and phrases. Instead of writing “A woman with talent and ambition will go far in this organization of ours. ”(14 words), just say “A talented, ambitious woman will go far in our organization. ”(10 words), When writing “He made the statement that he agreed that a tax cut was necessary. ”(13 words), just ask yourself it would be better to say “He agreed that a tax cut was necessary.”(8 words). In business writing, it is a wrong idea that long documents are better than short ones. Most readers, just like you, prefer short ones

Correctness is one of the requirements for good business writing.It observes the conventions of spelling,grammar,punctuation,usage and so forth.If you write "While breaking into the computers memory,the investigators captured the hackers",the readers will be confused by the question:Who broke into the computers memory,the investigators or the hackers?If your document is full of careless writing errors,your readers will get impatient to read is and doubt the accuracy of your information. Conside ration,or in another term,the you-attitude,becomes more and more important in business writing.Good business writing can and should promote good relations between you and your reader.This means you should share your reader's point of view and keep your reader's needs in mind.If you were asking a customer who had requested a refund to return a sales slip,the following sentence would not build good will."We require that you sign and return the sales slip before we can process a refund."The emphasis here is that the writer and the company need to process a refund but the reader's need is not mentioned.The revised sentence concerns more about the reader's benefit-to receive a quick refund:"So you can receive your refund quickly,please sign and return the sales slip.For another example,if you write "Please accept out apologies for the delay",it is perfectly polite.But you may let your reader know what you care by saying"We hope you have not been seriously inconvenienced by the delay.” Effective business writing should always be courteous.The success of your business depe nds largely on how you can treat people.If you treat them politely,they will like to do more business with you.They are willing to read a sentence like "Thank you for your recent order" instead of a cold statement "We have received your order"In this way,courtesy increases the effect of business writing. In short,the above-mentioned principles are ways to ensure good business writing so as to convey information and to influence the readers

10 Correctness is one of the requirements for good business writing. It observes the conventions of spelling, grammar, punctuation, usage and so forth. If you write “While breaking into the computers memory, the investigators captured the hackers”, the readers will be confused by the question: Who broke into the computers memory, the investigators or the hackers? If your document is full of careless writing errors, your readers will get impatient to read is and doubt the accuracy of your information. Consideration, or in another term, the you–attitude, becomes more and more important in business writing. Good business writing can and should promote good relations between you and your reader. This means you should share your reader’s point of view and keep your reader’s needs in mind. If you were asking a customer who had requested a refund to return a sales slip, the following sentence would not build good will. “We require that you sign and return the sales slip before we can process a refund.” The emphasis here is that the writer and the company need to process a refund but the reader’s need is not mentioned. The revised sentence concerns more about the reader’s benefit-to receive a quick refund: “So you can receive your refund quickly, please sign and return the sales slip. ” For another example, if you write “Please accept out apologies for the delay ”, it is perfectly polite. But you may let your reader know what you care by saying “We hope you have not been seriously inconvenienced by the delay.” Effective business writing should always be courteous. The success of your business depends largely on how you can treat people. If you treat them politely, they will like to do more business with you. They are willing to read a sentence like “Thank you for your recent order” instead of a cold statement “We have received your order.” In this way, courtesy increases the effect of business writing. In short, the above-mentioned principles are ways to ensure good business writing so as to convey information and to influence the readers

(1)What is business writing about? 7572118025022221TT1N Business writing is nonfiction writing about a business related subject, addressed to a particular audience to achieve a particular purpose

11 (1)What is business writing about? Business writing is nonfiction writing about a business related subject, addressed to a particular audience to achieve a particular purpose