《市场营销学》课程教学资源：消费者购买行为模式

Model of buyer behavior Marketing other stimuli Buyer’ s responses Product Economic Product choice Price Technological Brand choice Place Political Dealer choice Promotion Cultural Purchase time Purchase amount Buyer’ s black box Buver characteristics buying decision process

Model of buyer behavior Marketing & other stimuli Buyer’s responses Product Economic Product choice Price Technological Brand choice Place Political Dealer choice Promotion Cultural Purchase time Purchase amount Buyer’s black box Buyer characteristics Buying decision process