《市场营销学》课程教学资源：影响消费者购买行为的主要因素.ppt_大学文库

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Factors influencing consumer behavior Cultural Social Personal Reference Psychological Culture Age groups lifecycle stage

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Factors influencing consumer behavior Cultural Social Personal Reference Psychological Culture Age groups lifecycle stage Motivation Occupation Economic Perception Family Buyer Subculture situation arning Lifestyle Beliefs Attitudes Personality& roles Social class self-concept status

Factors influencing consumer behavior Psychological Motivation Perception Learning Beliefs & Attitudes Buyer Personal Age & lifecycle stage Occupation Economic situation Lifestyle Personality& self-concept Social Reference groups Family Roles & status Cultural Culture Subculture Social class

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