复旦大学：《应用伦理学》学生调查报告（课题PPT）商标品牌研究

Brand culture on campus attitudes toward products of famous brands from undergraduates

Brand culture on campus --- attitudes toward products of famous brands from undergraduates

Agenda: How much you have What do What do you you buy want to buy culture invade What do we have Comparing to Lenovo

Agenda: How much you have culture invade What do we have What do you want to buy What do you buy Comparing to Lenovo

Data analysis: monthly budget (how much do we have) Us dollars 700 600 500 Shanghai LA 300 French 200 year

Data analysis: monthly budget (how much do we have) 0 100 200 300 400 500 600 700 freshmansophomore junior senior Shanghai L.A French U.S dollars year

Data analysis: how much do we have s transportation food entertainment grocery transportation food entertainment

Data analysis: how much do we have transportation food entertainment grocery transportation food entertainment grocery

Data analysis: cosmetics brand recognition(what do you want to buy) 100% 70% 口 Anciens 口 westners 20% Top ten famous brands of 2009

Data analysis: cosmetics brand recognition (what do you want to buy) 0 % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ancien brands western brand Anciens westners Top ten famous brands of 2009

Data analysis: recognition ratio in different segments 100% 80% 60% ■Femd|e □Ma|e 40% 20% fashion sports electronic

Data analysis: recognition ratio in different segments 0 % 20% 40% 60% 80% 100% fashion sports electronic Female Male

LOUIS VUITTON

CHANEL ES