复旦大学：《电子商务 E-business》课程课件_社会化网络的用户数据分析

社会化网络的用户数据分析 赵卫东博士 复旦大学软件学院 wdzhaolafudan. edu.cn e business FUDAN UNIVERSITY

赵卫东 博士 复旦大学软件学院 wdzhao@fudan.edu.cn 社会化网络的用户数据分析

ebusiness FUDAN UNIVERSITY 议程 社会化网络的发展 电子零售网站顾客商品评论分析 微博用户的情感分析

议程 • 社会化网络的发展 • 电子零售网站顾客商品评论分析 • 微博用户的情感分析

ebusiness FUDAN UNIVERSITY 社会化网络的发展 增强商家与顾客、顾客之间互动 建立口碑并增强信任 社会化营销是一种新的营销方式

社会化网络的发展 • 增强商家与顾客、顾客之间互动 • 建立口碑并增强信任 • 社会化营销是一种新的营销方式

ebusiness FUDAN UNIVERSITY 美丽说一典型的社会化网络 关注我们4475万 美说 微博登录QQ登录量注 首翻余志今日最热衣服鞋子包包配饰家居口碑美妆逛美妆描配达人品牌福利社好店 颜页翻余志今日最热衣服鞋子包包 lane enea 启你的幸 Candy color sandat “糖果色涼 炎淡的罗马性感高跟鞋~错过了这个秋就要等下一个了哦一现在是促价格78元 平论(39) 将流行穿在脚上 R热服将 鞋子很好看,但是我大高了。穿上去都爱有人跟我走在一起了。 小女公猪 5月17115 今日编辑精选 好不好 哇你瞧。⊙qq632 喜欢这种风格很简约 夏 夏季最佳装备 香蕉qq557 05月19日17

美丽说—典型的社会化网络

ebusiness FUDAN UNIVERSITY 电子零售网站顾客产品评论 amaz0n…mmm Join Pr 文件播日查看)藏突A工具帮助 Shop by 速网 生··口,页翻,安工月0··圆 Department v Ued Phones& Accessomes Al Bedmowiss Cartradt Cel Phones Ns-Cemart Cel Phones Urleched Cel Phoe Arcessonm Best Seers Deas Customer Reviews This product Cell Phones Access iphone 4/ 4S Anti-Glare, Anti-Scratch, Anti-Fingerprint -Matte Finishing Screen Protector iPhone 4/45 Anti- 3, 505 Reviews L7) 5ha your boughts with athr austo v ow search this produers Protector by Generic The most helpful favorable review The most helpful critical review people found the tiowing reiew hall 25of 33 posl found the feering wiew helpful FREE TWO-Day Shipping 食☆食 Excellent Screen protector 食☆合合会 Not Matte or Anti-Glare as it claims to be.. very disappointed on over 15 million items there, which normally means I buy the m Either, the wrong screen protectors we en. I have only bought a screen protector once before, for my toddlers se were so cheap, I'm not going to go through the hassle of doing anythi all over the screen. So I thought these screen protectors ot worth my time. But, did want to garbage, But after getting a big scare by. Read the full review> ago by Too GY Publshed s menhe ago by Sha Shan See more 5 star, 4 star See more 3 star, 2 star, I star reviews amazon prime st Helpful First I Newest First 63 of 798 people found the following review helpful ☆食食☆☆ Excellent Screen protector, December31,2011 Customers who viewed this item also By Iool Guy(Austin, TX USA)-See all my reviews 6 Front Back tally putting my iphone in my pocket with my car keys, and getting a very light scratch on my screen, I thoughtI'd screen protectors another try. 合回(593) And again, I thought Id try some of the cheapest at Amazon, because, well, it's just a piece of plastic. If I was wrong, I was only out a buck or so, and could then go Click for more into L and buy the expensive screen protectors. But this time, I researched around and read some blogs, and found out dust is the culprit for bubbles. Taking that advice, I time

电子零售网站顾客产品评论

D 京东网购上京东 Phones 搜索 COM省钱又放心 热门搜索:尼康S5100华为W1台电A11四核三星1939RCA播放器华为G520三星 全部商品分类 首页 服装城搭配购 团购 夺宝岛在线游戏 手机数码>时尚影>m3/mP4>台电>台电x19+ 全部评价10247)好评922中评(742)差评(283)有晒单(70) 台电x19★☆☆食☆ 2013-040313:13 优点:续航时间长小巧精致 發術家 不足:有点容易按到朗读文字功能。。 心得:不错续航时间长小巧 色:X19+购买日期:201303 有用0) 物有所值☆★☆ 2013-04-0311:15 优点:待机时间够长 足:播放顺序不能按照文件名 piggy0122 铁牌会员辽宁 待机时词够长,音质也可以,就是播放顺序很乱,不是按蹈文件名的顺序播放,想用它听连续的音频就会很麻烦。 购买日期:2013-0323 有用(0)回复(0) 科技☆言☆ 2013-04-0308:45 优点:续航能力强 不足:暂时还没发现缺点哦! 大三上

All Right Reserved 2003-2005

ebusiness FUDAN UNIVERSITY 议程 社会化网络的发展 电子零售网站顾客商品评论分析 微博用户的情感分析

议程 • 社会化网络的发展 • 电子零售网站顾客商品评论分析 • 微博用户的情感分析

ebusiness FUDAN UNIVERSITY 在线产品评论分析过程(重点) 数据抓取 分词 关键词聚类(语义识别) 情感分枥(兴趣主题、情感极性和强度)难点! 如何应用?

在线产品评论分析过程（重点） • 数据抓取 • 分词 • 关键词聚类（语义识别） • 情感分析（兴趣主题、情感极性和强度） 难点！ • 如何应用？

文件 插入 页面布局 数文据 审阅 视 加载项 AcI 8剪切 Arial 10 复制 === 了格式 章国合 剪贴板 字体 对齐方式 F6 f Male B Respondent Q1: What do you like most about Q2: What do you like least about 1ID this portable music player? this portable music player? 21 little, light expensive The battery power is great The screen is hard to see when 3 outside 43 cost and size difficult software Having all my CDs in the palm of my Nothing, I love it! 5 hand! 5 The shuffle mode Battery life seems shorter than 6 advertised 6 Battery life. Portability. Ubiquitousness: everyone has one Accessories. Style I like its ability to store all of my I wish the 40GB model was still music. I also like the ability to available I have a 20GB model and create playlists more memor 8 portability, capacity, sound quality. it doesn't have a light 9 durability 109 Small, great sound, capacity Nothing. I love it 10 Able to hold all of my songs in one It is in the shop due to a hardware 11 plac failure 1211 It's portable! I can take it anywhere. smudges on the display 1312 Living in my own little world Battery life 13 mobility Technical difficulties setting it up initially and managing the library of 14 songs on my PC 14 I like that Product a has a lot of It is a little heavy, and the battery

Project 1-IBM SPSS Text Analytics for Surveys File Edit View Categories Tools Help 自团×区中◆胜a1 What do you like most about this portable music player? Bud国En%回 Category Bar Category Web Category Web Table #Des#R 日- All Records Color bars by: Select reference □ Display100%bars i Uncategorized 287 No concepts extracted Category Bar Selection %/Respondents Total% 由色 songs+ size 由 battery+ battery Ii 由 feature+ Positive: 由 listening 0 interface 1.0 4 1.0 capacity 10 由色 software+ Positive> store+ 0.7 0.7 333 a battery life+ 0.7 volume+ 0.5 Unused Extractions All Extractions light Edacr9-Es+Concept he battery power is great 8ma(54 33 cost and music (49) Having all my CDs in the palm of my hand! easy to use (44) 55 he shuffle mode e43) 6 Battery life. Portability, Accessories. Style sIze(36) 24(40ca9011 降0N0