西安建筑科技大学：《大学英语》课程教学资源（大学体验英语，PPT课件讲稿，第二册）unit03_etpb2u03_a_word

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 1. fashion: the way of dressing or behaving that is considered the best at a certain time Examples: Fashions have changed since I was a girl Fashions for men's clothes change less frequently than fashions for womens clothes Passage A The Victim FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage A The Victim Words and Expressions 1. fashion: the way of dressing or behaving that is considered the best at a certain time Examples: • Fashions have changed since I was a girl. • Fashions for men's clothes change less frequently than fashions for women's clothes

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 2. brand: a class of goods which is the product of a particular firm of producer Examples: What is your favorite brand of soap? There are two brands of the article on the market Passage A The Victim FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage A The Victim Words and Expressions 2. brand: a class of goods which is the product of a particular firm of producer Examples: • What is your favorite brand of soap? • There are two brands of the article on the market

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 3. victim: person, animal, etc. suffering injury, pain, loss, etc. as result of other people's actions, or of illness, bad luck, Examples: etc He was the victim of ill-treatment as a child Many thousands of animals have been victims of this strange new disease Passage A The Victim FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage A The Victim Words and Expressions 3. victim: person, animal, etc. suffering injury, pain, loss, etc. as result of other people's actions, or of illness, bad luck, etc. Examples: • He was the victim of ill-treatment as a child. • Many thousands of animals have been victims of this strange new disease

Experiencing English 2, Unit 3 Advertising Words and Expressions 4. dress up: make(something, or oneself) more attractive, esp with clothing Examples: They dressed up for the occasion Are you going to dress up for the party, or is it informal? Passage A The Victim FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage A The Victim Words and Expressions 4. dress up: make (something, or oneself) more attractive, esp. with clothing Examples: • They dressed up for the occasion. • Are you going to dress up for the party, or is it informal?

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 5. identify with: cause or consider(someone to be connected with something) Examples: Wealth cannot be identified with happiness The world identifies Mrs. Pankhurst with female emancipation Passage A The Victim FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage A The Victim Words and Expressions 5. identify with: cause or consider (someone to be connected with something) Examples: • Wealth cannot be identified with happiness. • The world identifies Mrs. Pankhurst with female emancipation

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 6. quest: search, attempt to find Examples: The quest for gold was long and difficult He went to the library in quest of something to read Passage A The Victim FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage A The Victim Words and Expressions 6. quest: search, attempt to find Examples: • The quest for gold was long and difficult. • He went to the library in quest of something to read

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 7. affect: influence Examples: The amount of rain affects the growth of crops. The economic crisis has seriously affected West German exports Passage A The Victim FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage A The Victim Words and Expressions 7. affect: influence Examples: • The amount of rain affects the growth of crops. • The economic crisis has seriously affected West German exports

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 8. add to: put together with something else so as to increase the number. size importance Examples: He added some wood to the fire The music added to our enjoyment Passage A The Victim FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage A The Victim Words and Expressions 8. add to: put together with something else so as to increase the number, size, importance Examples: • He added some wood to the fire. • The music added to our enjoyment

Experiencing English 2, Unit 3 Advertising Words and Expressions 9. be one's fault: be something for which one can rightly be blamed Examples: It is your own fault for not learning Whose fault is it (that) we are late? It is not our fault Passage A The Victim FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage A The Victim Words and Expressions 9. be one's fault: be something for which one can rightly be blamed Examples: • It is your own fault for not learning. • Whose fault is it (that) we are late? It is not our fault

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 10. consumption: the act of consuming Examples: There is too great a consumption of alcohol in Britain That price rise did not reduce consumption Passage A The Victim FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage A The Victim Words and Expressions 10. consumption: the act of consuming Examples: • There is too great a consumption of alcohol in Britain. • That price rise did not reduce consumption