西安建筑科技大学：《大学英语》课程教学资源（大学体验英语，PPT课件讲稿，第二册）unit03_etpb2u03_b_word

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 1. inspire: encourage in(someone)the ability to act Examples: We need a new captain-someone who can inspire the team. Success inspires us for fresh efforts. Passage B The AD Council at a Glance FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 1. inspire: encourage in (someone) the ability to act Examples: • We need a new captain - someone who can inspire the team. • Success inspires us for fresh efforts

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 2. testify: bear witness, serve as proof Examples: The teacher testified to the pupil's ability and willingness to work hard Her real face testified to her guilty Passage B The AD Council at a Glance FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 2. testify: bear witness, serve as proof Examples: • The teacher testified to the pupil's ability and willingness to work hard. • Her real face testified to her guilty

Experiencing English 2, Unit 3 Advertising Words and Expressions 3. launch: get started, set going Examples: The government has launched a new plan to build more houses The firm launched the new product with a big advertising campaign Passage B The AD Council at a Glance FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 3. launch: get started,set going Examples: • The government has launched a new plan to build more houses. • The firm launched the new product with a big advertising campaign

Experiencing English 2, Unit 3 Advertising Words and Expressions 4. estimate: form judgments about, calculate (the lost, value, size, etc. Examples: She made plans and estimated means and resources asked three building firms to estimate for the repairs to the roof Passage B The AD Council at a Glance FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 4. estimate: form judgments about, calculate (the lost, value, size, etc.) Examples: • She made plans and estimated means and resources. • I asked three building firms to estimate for the repairs to the roof

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 5. category: division or class in a complete system or grouping Examples: Helen groups all people into two categories: these she likes and those she dislikes This book falls into the category of reference book Passage B The AD Council at a Glance FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 5. category: division or class in a complete system or grouping Examples: • Helen groups all people into two categories: these she likes and those she dislikes. • This book falls into the category of reference book

Experiencing English 2, Unit 3 Advertising Words and Expressions 6. recruit: get somebody to do something Examples: The wartime government first recruited men (into the force) from nonessential industries The coach recruited nine boys for the baseball team Passage B The AD Council at a Glance FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 6. recruit: get somebody to do something Examples: • The wartime government first recruited men (into the force) from nonessential industries. • The coach recruited nine boys for the baseball team

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 7. stimulate: increase in activity Examples: The cold air stimulates the flood Praise stimulated the child to study hard Passage B The AD Council at a Glance FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 7. stimulate: increase in activity Examples: • The cold air stimulates the flood. • Praise stimulated the child to study hard

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 8. motivate: provide someone with a reason or cause Tor doing something Examples: He was motivated only by his wish to help, and expected nothing in return These children just sit around all day doing nothing; they need something to motivate them Passage B The AD Council at a Glance FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 8. motivate: provide someone with a reason or cause for doing something Examples: • He was motivated only by his wish to help, and expected nothing in return. • These children just sit around all day doing nothing; they need something to motivate them

Experiencing English 2, Unit 3 Advertising Words and Expressions 9. abuse: put to wrong use, use badly Examples: It is easy to abuse one's power He has abused my confidence in him Passage B The AD Council at a Glance FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 9. abuse: put to wrong use, use badly Examples: • It is easy to abuse one's power. • He has abused my confidence in him

Experiencing English 2, Unit 3 Advertising ip Words and Expressions 10. adopt: take(an idea, custom, etc ) and use Examples: I like your methods of teaching and shall adopt them in my school Congress adopted the new measures Passage B The AD Council at a Glance FRNSWUCG

Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 10. adopt: take (an idea, custom, etc.) and use Examples: • I like your methods of teaching and shall adopt them in my school. • Congress adopted the new measures