经济类课件汇集_INTERNATIONAL MARKETING_OVERVIEW

International Environment INTL MKTG OVERVIEW Int'l marketing is the process of planning conducting transactions across nationa borders to create exchanges that satisfy the objectives of individuals and organizations

International Environment: INT’L MKTG OVERVIEW Int’l marketing is the process of planning, conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations

International environment: The Importance of World International Trade the scope of its expansion the opening up of new markets in the restructuring and emerging economies the level of competition rational allocation of resources increases the cooperation of countries

International Environment: The Importance of World International Trade: -the scope of its expansion -the opening up of new markets in the restructuring and emerging economies -the level of competition -rational allocation of resources -increases the cooperation of countries

International environment: INTL MKTG OVERⅤIEW Mini case 1.2: Discussion Topic: Cork versus Plastic Discuss the pros and cons of global competition as related to the story of the effect of competition between the Seattle based Supreme corp inc and the portuguese based natural cork incorporation. Relate your discussions to environmental safety the concerns of small traditional exporters and to the global consumer at large

International Environment: INT’L MKTG OVERVIEW Mini case 1.2: Discussion Topic: Cork versus Plastic Discuss the pros and cons of global competition as related to the story of the effect of competition between the Seattle based Supreme Corp Inc and the Portuguese based natural cork incorporation. Relate your discussions to environmental safety, the concerns of small traditional exporters and to the global consumer at large

The Effect of Global Linkage A freeze in brazil and its effects on coffee production are felt around the world as coffee becomes scarce and its price rises A decline in the value of the mexican peso affected financial markets in all emergin economies and impacted Poland, Hungary, and he czech Republic

The Effect of Global Linkage ◼ A freeze in Brazil and its effects on coffee production are felt around the world as coffee becomes scarce and its price rises. ◼ A decline in the value of the Mexican peso affected financial markets in all emerging economies and impacted Poland, Hungary, and the Czech Republic

The Effect of Global Linkage The political Turmoil in middle east a ffects the Stock market in new york he instability of governments in Latin America affects the US economy The devaluation of the US affects the whole wor WTOs poSition on China impacts the prices of labor-intensive products globally

The Effect of Global Linkage -The Political Turmoil in Middle East Affects the Stock market in New York -The instability of governments in Latin America affects the US economy -The devaluation of the US $ affects the whole world -WTO’s position on China impacts the prices of labor-intensive products globally

The Link between domestic and International Trade Growth Percentage of Growth 12% 10% 8% ss9∮ss$,$,s心Year Domestic Growth -o- Trade Growth

The Link between Domestic and International Trade Growth 0% 2% 4% 6% 8% 10% 12% 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 Year Percentage of Growth Domestic Growth Trade Growth

Structural Changes of export 400% 350% 300% 250% 200% 150% 100% 50% 0% Australia Canada Germany Japan USA a Merchandise Exports Commercial Services Exports

Structural Changes of Export 0% 50% 100% 150% 200% 250% 300% 350% 400% % Growth (1983-1998) Australia Canada Germany Japan USA Merchandise Exports Commercial Services Exports

The Importance of Export for the American Economy 1 out of every 3 U.S. farm acres is producing for export 1 of every 6 U.S. manufacturing jobs produces for xport S1 of every $7 of U.S. sales goes abroad 1 of every 3 cars, 9 out of 10 TVs, 2 out of 3 suits and every VCr sold in the U.S. is imported a Travel and tourism is the #1 source of U.S. foreign exchange

The Importance of Export for the American Economy - 1 out of every 3 U.S. farm acres is producing for export ◼ 1 of every 6 U.S. manufacturing jobs produces for export ◼ $1 of every $7 of U.S. sales goes abroad ◼ 1 of every 3 cars, 9 out of 10 TVs, 2 out of 3 suits, and every VCR sold in the U.S. is imported. ◼ Travel and tourism is the #1 source of U.S. foreign exchange

Opportunities and Challenges Change and discontinuity requires active responses International activity may be crucial to a firms survival and growth International opportunities require careful exploration Firms and individuals must be capable of adaptins to the environment. Isolation is impossible today Ly Risk factors

Opportunities and Challenges ◼ Change and discontinuity requires active responses. ◼ International activity may be crucial to a firm’s survival and growth. ◼ International opportunities require careful exploration. ◼ Firms and individuals must be capable of adapting to the environment. ◼ Isolation is impossible today. ◼ Risk factors

Target Market Selection Occupants Objects Occasions Opposition Target Market Objectives Operations Organization Outlets

Target Market Target Market Selection Organization Occupants Occasions Opposition Objectives Operations Outlets Objects