复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Baidu

Ba百度 新闻网页贴吧知道音乐图片视频地图 A billboard that can search 百度一下 百科文库hao123|更多 Wong Cho Yau 11340690102 Wang Zihe 11307100060 把百度设为主页玄裝百度卫士 加入百度推广|搜索风云榜|关于百度| About baidu e2013Badu使用百度前必读京CP证030173号费

Wong Cho Yau Wang Zihe 11340690102 11307100060

Contents 1. Overview comPany Overview .Main Business Internet market in the world and China chinese internet users behavior 2. Business Model of baidu 3. Marketing Strategies of Baidu 4. Competitors Analysis and SWoT Analysis 5. Major Problems of Baidu 6. Future of baidu 7. Conclusion

1. Overview •Company Overview •Main Business •Internet market in the world and China •Chinese internet users behavior 2. Business Model of Baidu 3. Marketing Strategies of Baidu 4. Competitors Analysis and SWOT Analysis 5. Major Problems of Baidu 6. Future of Baidu 7. Conclusion

1.Overview Company

Company Overview Misconception 1st impression: o Baidu is a chinese search engine NO! Baidu is an online advertising company!

Misconception Company Overview 1st impression: Baidu is a Chinese search engine Baidu is an online advertising company!

Company Overview Truth How to earn money o Bring website traffic to others Baidu's billboards: Search engines and other products Tools to attract internet users

Company Overview How to earn money: Bring website traffic to others Baidu’s billboards: Search engines and other products = Tools to attract internet users Truth

Company Overview History 2000 Start- provided search engine technology to others faNd 度 2002 百度 Revolution created their own 1百 independent search engine Founder: Li Yanhong

Company Overview History 2000 Start - provided search engine technology to others 2002 Revolution - created their own independent search engine Founder: Li Yanhong

Company Overview History 2005 Pioneer -listed in NASDAQ Baid百度 ASD/Listed pU] Now Leader-success in China

Company Overview History 2005 Pioneer - listed in NASDAQ Now Leader – success in China

Company Overview Mission To give customers: An online marketing platform to meet their marketing needs o An extensive selection of tools for managing their accounts ata for analyzing and optimizing rol

Company Overview Mission To give customers: An online marketing platform to meet their marketing needs An extensive selection of tools for managing their accounts Data for analyzing and optimizing ROI

1.Overview Main Business

Company Overview Main Business Internet advertising: o Brand Display Advertising Web banner 想在此推广您的产品吗? Frame ad 咨询热线:400-800-8888 e baidu. com e Search Engine Advertising o Bidding rank Fixed rank

Company Overview Main Business Internet advertising: Brand Display Advertising Web banner Frame ad Search Engine Advertising Bidding rank Fixed rank