复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Walmart（Marketing in China）PPT

Walmart s Save money. Live better Sosuke Sugisaka(Chris). Tan Ming Jiang (MJ) 11340696040 11340696018

Sosuke Sugisaka (Chris). Tan Ming Jiang (MJ). 11340696040 11340696018

Content WALXMART 沃尔玛 Company overview and main business in the world Walmart business model analysis Walmart in China How Walmart understand chinese market consumers? Situation and competitors anaylsis(local and international Major problems facing Walmart What's the next step for Walmart?

• Company overview and main business in the world • Walmart business model analysis • Walmart in China • How Walmart understand Chinese market & consumers? • Situation and competitors anaylsis (local and international) • Major problems facing Walmart Content • What’s the next step for Walmart?

Company overview and main business in the world WAL★MART 沃尔玛 MNC-Largest 2nd Largest Retailer in the Corporation World in the World Large Discount Departmental Stores alma

MNC - Largest Retailer in the World Large Discount Departmental Stores 2 nd Largest Corporation in the World Company overview and main business in the world

WAL★MART 沃尔玛 Indianapolis◎ kAnsas city est. Louis 八 SAM Founded in 1962 Bentonville, AR NashviliE-Davidson@ 100~山 9F"山 1972 NYSE

Founded in 1962 1972

WAL★MART Regional National giant 沃尔玛 (1980-1990) Most Largest WAL+MART Profitable Grocery Retailer in US Retailer in US ALWAYS LOW PRICES by1989 Generated 51%of USS258B Sales in Grocery Business in Us 2009

Regional to National Giant (1980 – 1990) Most Profitable & Largest Retailer in US by 1989 Largest Grocery Retailer in US Generated 51% of US$258B Sales in Grocery Business in US 2009

WAL★MART 沃尔玛 WAL-MART WORLD WALMARTS ALLI HAS RAISED DOUBTS ABOUT TACTICS USED BY THE SUPERMARKET GIANT TO ACHIEVE ITS VAST AND FAST GLOBAL GROWTH. MEXICO HAS THE HIGHES IMBER OF WAL-MART STORES OUTSIDE THE US GLOBALPOST MAPS OUT ITS INTERNATIOMAL REACH BY STORES 27 commerce Countries CANADA in 10 333 Countries CHINA 4479 C AMERICA* EXICO 2.2M 2088 BRAZIL Unsuccessful Associates CHLE量 in Germany around 316 ARGENTINA Russia World STORES WORLDWIDE South korea 10900

10,900 27 Countries E - commerce in 10 Countries 2.2M Associates around World Unsuccessful in Germany, Russia, South Korea

Walmart business model analysis WAL☆MART Customer 沃尔玛 Activities Relationship Owned s Their Co-creat Purchasing I cost o Retail sale eaAdyof Cost-drive fromto assing model customer Drives itsirl selling goods minimizing segment; own-bpran d before Pany costs music D/LO suppliersscrpaying iture money Reven Structure Osterwalder's 9 point decomposition of a Business Model(Chesbrough, 2010)

Osterwalder’s 9 point decomposition of a Business Model (Chesbrough, 2010) Everyday low price Shoppers convenience Saving time & money Owned & Direct Low Cost Engagement Mass Media Co-creation of products Mass communication 3 groups of customers Purchasing goods Their delivery (logistics) Total cost control Physical resources Human resources Company culture Strong buyer￾supplier R/S Suppliers keep prices & costs low Reaps EOS & optimizes cost structure Cost-drive model – minimizing costs Using technology to reduce costs gaining EOS Passing operating costs to suppliers Retail Sales from customer segment; music D/L Drives its own brand Adv of selling goods before paying Walmart business model analysis

Walmart in China WAL☆MART 沃尔玛 anpin yang Q ZooM OUT Sanming Zixing Yonga Fuz Ganzhou FUJIAN G Guilin Longyan Shaoguan Zhangzhou men Liuzhou Meixian Taic GUANGDONG Chan GUANGXI ZHUANG Wuzhou Guangzhou Shantou Guicheng Zhaoqing. Canton Huizhou Tainai nir Jiuji Shenzhen Sam's Club 1996 Hong Kong thi ch Maoming angLing Cam Pha Zhanjiang Supercenter 9 Haiko

1996 Supercenter Sam’s Club Walmart in China

WAL★MART 沃尔玛 2002: Opening of 2007: Purchased 35% Walmart's global of shares from Trust sourcing office Mart 色又多贩 2011: Walmart's China eCommerce 2012: Completed headquarters in buying all the shares Shanghai established 2012: 51% ownership of yihaodian- fastest growing e-commerce 店 business in china 一站式网上购物

2002: Opening of Walmart’s global sourcing office 2007: Purchased 35% of shares from Trust￾Mart 2012: Completed buying all the shares 2011: Walmart’s China eCommerce headquarters in Shanghai established 2012: 51% ownership of Yihaodian – fastest growing e-commerce business in china

WAL★MART 沃尔玛 Walmart 中国 中文 English Home About Us Promotions Facts News Customer Service Supplier Service Social Responsibilities Careers Contact U Facts News 还尔理出上科种 China at a glance WALMART ANNOUNCES NEW COMMT 省心价 MENTS TO DRAMATICALLY INCREA ENERGY EFFICIENCY AND RENEWABL Total Retail Units 396 Walmart China Announces Five Key Points of Long-Term Strategy 沃尔玛 Walmart Supercenter 351 Another RMB 2m Support from Walmart for the Revolving Fund for Mothers New Ventu Sams Club Walmart Wins China s Top Food Safety A Neighborhood Market 2 140 Communites to have Trees planted b Walmart Dunng Walmart Earth Month Smart Choice(Discount Compact Hyper) 5 a Walmart global ecommerce announces inc reased investment in Yihaodian Greg Foran named president and CEO of Trust-M Walmart China More>>> Latest circular Food Safety Private Brand Award& Sustainability For Suppliers 服务顾客 荣耀与 供应商 保证食品安盒 企业社会贵任 专用 private bl rt corporate become a v of w orporate res