成都信息工程大学（成都信工学院）：《大学英语》PPT教学课件（第三册）Unit 7 Making a Living

Unit 7 Making a Living Text a Life of a salesman

Unit 7 Making a Living Text A Life of a Salesman

Obiectives · Students wi‖ be able to: 1. understand the main idea(Bill Porter the salesman will never give in) and structure of the text (4 parts, 2 flashbacks 2. appreciate the characteristics of journalistic writing 3. grasp the key language points and grammatical structures in the text 4. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit

Objectives : • Students will be able to: 1. understand the main idea (Bill Porter the salesman will never give in) and structure of the text (4 parts, 2 flashbacks); 2. appreciate the characteristics of journalistic writing; 3. grasp the key language points and grammatical structures in the text; 4. conduct a series of reading, listening, speaking, and writing activities related to the theme of the unit

Background Salesmanship: Sales promotion is an element of the marketing process that can close the sale of goods or services to a potential customer by providing the incentive to make a positive purchasing decision. Sales promotion advertising, and salesmanship are the major techniques used in merchandising products to the public. Salesmanship often takes the form of a face-to-face encounter between the buyer and seller, the presentation is set up to convince customers that the product on sale is essential to their satisfaction

Background : • Salesmanship: Sales promotion is an element of the marketing process that can close the sale of goods or services to a potential customer by providing the incentive to make a positive purchasing decision. Sales promotion, advertising, and salesmanship are the major techniques used in merchandising products to the public. Salesmanship often takes the form of a face-to-face encounter between the buyer and seller, the presentation is set up to convince customers that the product on sale is essential to their satisfaction

The lack of personal feedback between buyer and seller is sometimes considered a drawback of the advertising approach Selling by telephone, although it is significantly less effective than personal selling, is still considered an important method of merchandising. In the 1980s, a growing promotional technique involved in home shopping programs using cable televising channels. In recent years with the help of the Internet online shopping is becoming popular

• The lack of personal feedback between buyer and seller is sometimes considered a drawback of the advertising approach Selling by telephone, although it is significantly less effective than personal selling, is still considered an important method of merchandising. In the 1980s, a growing promotional technique involved in￾home shopping programs using cable televising channels. In recent years with the help of the Internet online shopping is becoming popular

Text structure Paras 1-7 early morning preparation for the days work Paras 8-25 mid-morning on his way to work Paras 26-62 day door-to-door selling Paras 63-84 evening paper work

Text Structure : Paras 1-7 early morning preparation for the day’s work Paras 8-25 mid-morning on his way to work Paras 26-62 day door-to-door selling Paras 63-84 evening paper work

New words lingerⅵ 1). If you linger somewhere, you stay there for a long time, because you dont want to leave e.g. It is a dreary little town where few people would choose to linger He was still lingering around the stadium long after the game was over. 2) spend a long time doing sth or thinking about sth pattern: linger on sth, linger over sth e.g. He used to linger long over her meal She lingered over coffee

New words: linger vi. 1). If you linger somewhere, you stay there for a long time, because you don’t want to leave. e.g. It is a dreary little town where few people would choose to linger. He was still lingering around the stadium long after the game was over. 2). spend a long time doing sth.or thinking about sth. pattern : linger on sth., linger over sth. e.g. He used to linger long over her meal . She lingered over coffee

cripple vt 1). If sth. cripples sb., it seriously injures them so that they can never move properly agaIn e.g. At the beginning of the year 2000 crippled children were on list to receive care 2). damage or harm sb /sth seriously e.g. Robberies of tourists over the past several years had crippled the tourist industry here The terrorists' attack has not crippled the US economy

cripple vt. 1). If sth. cripples sb., it seriously injures them so that they can never move properly again. e.g. At the beginning of the year 2000 crippled children were on list to receive care. 2). damage or harm sb./sth. seriously e.g. Robberies of tourists over the past several years had crippled the tourist industry here. The terrorists’ attack has not crippled the US economy

tilt y 1). If you tilt sth, or it tilts, it moves to a sloping position with one end or side higher than the other IIN (使)倾斜,(使)歪斜 e.g. He sat down on the chair that tilted against the wall The pilot can tilt the helicopter forward, backward or either side 2) 不不 e.g. The Leaning Tower of Pisa is renowned for its marked

tilt v. 1). If you tilt sth., or it tilts, it moves to a sloping position with one end or side higher than the other. （使）倾斜，（使）歪斜 e.g. He sat down on the chair that tilted against the wall. The pilot can tilt the helicopter forward, backward, or either side. 2). n. e.g. The Leaning Tower of Pisa is renowned for its marked tilt

lean 1).V. incline, be in a sloping position e.g. She leaned over the bridge to look at the boats passing beneath it 2). a containing little or no fat e.g. lean meat 3). a to describe periods of time when people do not have much money; producing little of value e.g. The company has apparently recovered from several lean years

lean 1). v. incline, be in a sloping position e.g. She leaned over the bridge to look at the boats passing beneath it. 2). a. containing little or no fat e.g. lean meat 3). a. to describe periods of time when people do not have much money; producing little of value e.g. The company has apparently recovered from several lean years

transfer vt pattern: transfer sth /sb. from.to move from one place to another e.g. She's been transferred to another department Power was transferred from the president to the vice president while the president received medical treatment

transfer vt. pattern : transfer sth./sb. from…to… → move from one place to another e.g. She’s been transferred to another department. Power was transferred from the President to the Vice President while the President received medical treatment