四川建筑职业技术学院：《实用英语》Text 1 Public Relations

Unit one Text A Public relations Unit One TextA By Dai Mingyuan

Unit One Text A By Dai Mingyuan 1 Unit One Text A Public Relations

Unit One TextA Unit one text A ●.Pre- reading Task ●‖ I Related Information ●Ⅲ. Outline& Summary ●N. Detailed Study ●V. Home Assignment By dai Mingyuan 2

Unit One Text A By Dai Mingyuan 2 Unit One Text A I. Pre-reading Task II. Related Information III. Outline& Summary IV. Detailed Study V. Home Assignment

Unit One TextA By dai Mingyuan

Unit One Text A By Dai Mingyuan 3

Unit One TextA 1. Pre-reading Task 1. Do you know what public relations is? 2. What is the usual abbreviation for public relations? 3. Why do companies use public relations Back By dai Mingyuan

Unit One Text A By Dai Mingyuan 4 I. Pre-reading Task: 1. Do you know what public relations is ? 2. What is the usual abbreviation for public relations? 3. Why do companies use public relations ? Back

Unit One TextA I Related Information Pubic relations: relations with the general public as through publicity, specifically, those functions of a corporation, organization, government department, etc that acquaint the general with its activities, purposes, polices, create favorable public opinion of itselt pL and accomplishments so as to improve its public image and Declaration of Independence: a document declaring the thirteen American colonies fee and independent of Great Britain, adopted by the Continental Congress on July 4, 1776.In the document the author referred to a decent respect to the opinions of man kind requires that they should declare the causes which impel them to the separation"and the tried to tell the world why they were freeing themselves of Britain rules By dai Mingyuan

Unit One Text A By Dai Mingyuan 5 II. Related Information: 1. Pubic relations: relations with the general public as through publicity, specifically, those functions of a corporation, organization, government department, etc. that acquaint the general with its activities, purposes, polices, and accomplishments so as to improve its public image and create favorable public opinion of itself. 2. Declaration of Independence: a document declaring the thirteen American colonies fee and independent of Great Britain, adopted by the Continental Congress on July 4, 1776. In the document the author referred to “a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation” and the tried to tell the world why they were freeing themselves of Britain rules

Unit One TextA Ill. Oufline &summary )Outline: 1.(Para. 1)The importance of winning public support and trust 2.(Para.2-3) The main concern of public relations 3.(Para. 4-8) Activities of public relations By dai Mingyuan

Unit One Text A By Dai Mingyuan 6 III. Outline & Summary: I) Outline: 1. (Para.1) The importance of winning public support and trust 2. (Para.2-3) The main concern of public relations. 3. (Para.4-8) Activities of public relations

Unit One TextA Outline Summary: ) Summary: PR aims at winning public confidence and goodwill, giving a business or other organization information, telling the pubic about a company's activities, plans or ideas and being on good terms with the public. It requires thoughtfulness about other's beliefs, interests and feelings. The ways to set up a public image include making speeches, distributing pamphlets and booklets, producing films, undertaking public service projects and hiring independent PR firms Back By dai Mingyuan 7

Unit One Text A By Dai Mingyuan 7 III. Outline & Summary: II) Summary: PR aims at winning public confidence and goodwill,giving a business or other organization information,telling the pubic about a company’s activities,plans or ideas and being on good terms with the public.It requires thoughtfulness about other’s beliefs,interests and feelings.The ways to set up a public image include making speeches, distributing pamphlets and booklets,producing films, undertaking public service projects and hiring independent PR firms. Back

Unit One TextA IV Detail Study(Words) 1.action n 1行动,做法 .A man of action is not content to talk 讲求行动的人不以空谈为满足。 2行为,所做之事 .We shall judge you by your actions, not by your promises 我们将凭你的行为,而不以你的诺言来评判你 3[常用短语 bring an action against sb对某人提起诉讼 since the debtor didn t mean to pay back all the debts, we had to bring an action against him 既然债务人无意偿还所有的债务,我们不得不对其提起诉讼 [记忆技巧]同源派生词: actionable ad可控诉的 [常用短语] take action釆取行动,开始行动 By dai Mingyuan

Unit One Text A By Dai Mingyuan 8 1.action n. 1.行动，做法 •A man of action is not content to talk. 讲求行动的人不以空谈为满足。 2.行为，所做之事 •We shall judge you by your actions,not by your promises. 我们将凭你的行为，而不以你的诺言来评判你。 3 [常用短语] bring an action against sb.对某人提起诉讼 •Since the debtor didn’t mean to pay back all the debts,we had to bring an action against him. 既然债务人无意偿还所有的债务，我们不得不对其提起诉讼。 [记忆技巧]同源派生词：actionable adj.可控诉的 [常用短语] take action 采取行动，开始行动 IV. Detail Study (Words)

Unit One TextA Unit 1 2. affect v 1影响 The changes in taxation will affect us greatly 税法的变更将深深影响我们。 2感动,感染 Everyone was much affected by the sad news that the word trade center was smashed 世贸中心被毁的凄惨消息令大家十分难过。 3假装,装作 Shes always trying to affect an American accent 她老是装出一幅美国腔调 [记忆技术]同源派生词: affecting感人的,动人的; affectingly ad动人地,哀惋地; affectation n.造作的行为; affected adj造作的,虚伪的; affection by受.的影响 By dai Mingyuan

Unit One Text A By Dai Mingyuan 9 2.affect v. 1.影响 •The changes in taxation will affect us greatly. 税法的变更将深深影响我们。 2.感动，感染 •Everyone was much affected by the sad news that the word trade center was smashed. 世贸中心被毁的凄惨消息令大家十分难过。 3.假装，装作 •She’s always trying to affect an American accent. 她老是装出一幅美国腔调。 [记忆技术]同源派生词：affecting感人的，动人的；affectingly adv.动人地，哀惋地；affectation n.造作的行为；affected adj.造作的，虚伪的；affection by受……的影响 Unit 1

Unit One TextA Unit 1 3. character n 1特点,特征 The character of the desert areas of north africa is really intriguing 北非沙漠地区的特征真迷人。 2性格,个性 Generally speaking, a man seldom appreciates a woman of strong character 般来说极少男人欣赏个性很强的女人 3角色,人物 There are plenty of characters in the novels of Charles Dickens 在查尔斯·狄更斯的小说中有许多人物 [记忆技巧同源派生词: characteristic ad特别的,性格中特有的; n特性,特色; socialism with Chinese characteristics characteristically adv.有特色地; characterless adj无特色的,不出 众的; characterize v显示.之特征 By dai Mingyuan

Unit One Text A By Dai Mingyuan 10 3.character n. 1.特点，特征 • The character of the desert areas of North Africa is really intriguing 北非沙漠地区的特征真迷人。 2.性格，个性 •Generally speaking, a man seldom appreciates a woman of strong character. 一般来说极少男人欣赏个性很强的女人。 3.角色，人物 •There are plenty of characters in the novels of Charles Dickens. 在查尔斯•狄更斯的小说中有许多人物。 [记忆技巧]同源派生词：characteristic adj.特别的，性格中特有的； n.特性，特色；socialism with Chinese characteristics; characteristically adv.有特色地；characterless adj.无特色的，不出 众的；characterize v.显示……之特征 Unit 1