西安建筑科技大学：《大学英语》课程教学资源（大学体验英语，PPT课件讲稿，第三册）Unit3_R-E

Return to menu Passage A Passage B

Return to Menu Passage A Passage B

Passage A Think about it Read About It Talk About It Write About It

Passage A • Think About It • Read About It • Talk About It • Write About It

1. What is a bathtub battleship referred to in this passage Reference: a bathtub battleship is a toy battleship made of lvory Soap that children play in a bathtub

1. What is a bathtub battleship referred to in this passage? Reference: A bathtub battleship is a toy battleship made of Ivory Soap that children play in a bathtub

2. Why is Ivory Soap so popular among Americans? Reference: It is pure and it floats

2. Why is Ivory Soap so popular among Americans? Reference: It is pure and it floats

3. How did Proctor Gamble succeed in promoting Ivory Soap Reference: It took advantage of a successful nationwide advertising campaign

3. How did Proctor & Gamble succeed in promoting Ivory Soap? Reference: It took advantage of a successful nationwide advertising campaign

Read About It Language Points Content Awareness Language Focus

Read About It • Language Points • Content Awareness • Language Focus

Bathtub Battleships from Ivorydale American mothers have long believed that when it comes to washing out the mouths of naughty children. nothing beats Ivory Soap(a registered trademark of the Proctor Gamble Company). This is because its _画 reputation for being safe, mild, and pure is as solid and spotless as the marble of the Lincoln Memorial. It doesn't even taste all that bad. And should you drop it into a tubful of cloudy, child-colored water, not to worry - it floats

Bathtub Battleships from lvorydale American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap (a registered trademark of the Proctor & Gamble Company). This is because its reputation for being safe, mild, and pure is as solid and spotless as the marble of the Lincoln Memorial. It doesn’t even taste all that bad. And should you drop it into a tubful of cloudy, child-colored water, not to worry — it floats

Ivory Soap is an American institution, about as widely recognized as the Washington Monument and far more well respected than Congress. It had already attained this noble status when Theodore Roosevelt was still a rough-riding cowboy in North Dakota Introduced in 1879 as an inexpensive white soap intended to rival the quality of imported soaps, it was mass marketed by means of one of the first nationwide advertising campaigns. People were told that Ivory was "so pure that it floats, and the notion took hold. As a result, at least half a dozen generations of Americans have gotten themselves clean with Ivory

Ivory Soap is an American institution, about as widely recognized as the Washington Monument and far more well respected than Congress. It had already attained this noble status when Theodore Roosevelt was still a rough-riding cowboy in North Dakota. Introduced in 1879 as an inexpensive white soap intended to rival the quality of imported soaps, it was mass marketed by means of one of the first nationwide advertising campaigns. People were told that Ivory was “so pure that it floats,” and the notion took hold. As a result, at least half a dozen generations of Americans have gotten themselves clean with Ivory

So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination, Not even Proctor Gamble knows how many billions of bars of lvory have been sold The company keeps a precise count, however, of the billions of dollars it earns. Annual sales of Ivory Soap, Ivory Snow, Crest toothpaste, Folger's coffee, and the hundreds of other products now marketed under the Proctor Gamble umbrella exceed thirty billion dollars

So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination. Not even Proctor & Gamble knows how many billions of bars of Ivory have been sold. The company keeps a precise count, however, of the billions of dollars it earns. Annual sales of Ivory Soap, Ivory Snow, Crest toothpaste, Folger’s coffee, and the hundreds of other products now marketed under the Proctor & Gamble umbrella exceed thirty billion dollars

The company has grown a bit since it was founded in 1837 in Cincinnati, Ohio, by a pair of immigrants named William Proctor and James Gamble, each of whom pledged $3 596. 47 to the enterprise For decades Proctor Gamble manufactured candles and soap in relatively modest quantities. It took more than twenty years for sales to top one million dollars, which they did shortly before the civil War. The company's big break came with the introduction of its floating soap and the realization that an elaborate advertising campaign could turn a simple, though high-quality, product into a phenomenon. The soap's brand name was lifted from"out of ivory palaces, "a phrase found in the Bible. So successful was this new product and the marketing effort that placed it in the hands of nearly every American that the company soon built an enormous new factory in a place called Ivorydale

The company has grown a bit since it was founded in 1837 in Cincinnati, Ohio, by a pair of immigrants named William Proctor and James Gamble, each of whom pledged $3 596.47 to the enterprise. For decades Proctor & Gamble manufactured candles and soap in relatively modest quantities. It took more than twenty years for sales to top one million dollars, which they did shortly before the Civil War. The company’s big break came with the introduction of its floating soap and the realization that an elaborate advertising campaign could turn a simple, though high-quality, product into a phenomenon. The soap’s brand name was lifted from “out of ivory palaces,” a phrase found in the Bible. So successful was this new product and the marketing effort that placed it in the hands of nearly every American that the company soon built an enormous new factory in a place called Ivorydale