对外经济贸易大学：《国际运输与物流管理》课程教学课件（授课教案）第二章 供应链管理与第三方物流

對卧价質多大岁 1951 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS 第二章 供应涟管理和第三方物流

第二章 供应链管理和第三方物流

對卧价質多大岁 1951 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS 内容 口2.1供应链和供应链管理 口2.2“长鞭效应” 口2.3外包和第三方服务 口2.4第三方物流服务在中国 2 主晓东，胡瑞娟

2 王晓东,胡瑞娟 内容 ‰ 2.1 供应链和供应链管理 ‰ 2.2 “长鞭效应” ‰ 2.3 外包和第三方服务 ‰ 2.4 第三方物流服务在中国

對卧价質易大兰 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS 2.1供应链和供应链管理 Customer wants P&G or other Jewel or third Jewel manufacturer party DC 入 upermarket detergent and goes to Jewel Chemical Plastic Tenneco manufacturer Producer Packaging (e.g.Oil Company） Chemical Paper Timber manufacturer (e.g.Oil Company Manufacturer Industry 3 王晓东，胡瑞娟

3 王晓东,胡瑞娟 2.1 供应链和供应链管理 Customer wants detergent and goes to Jewel Jewel Supermarket Jewel or third party DC P&G or other manufacturer Plastic Producer Chemical manufacturer (e.g. Oil Company) Tenneco Packaging Paper Manufacturer Timber Industry Chemical manufacturer (e.g. Oil Company)

對计价置多土岁 1951 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS 什么是供应链？ A supply chain consists of all stages (organizations)involved,directly or indirectly,in fulfilling a customer request. Within each organization,it includes all functions involved in filling a customer request. A supply chain is dynamic and involves the constant flow of information,product,and funds between different stages. 4 王晓东，胡瑞娟

4 王晓东,胡瑞娟 什么是供应链？ ‰ A supply chain consists of all stages (organizations) involved, directly or indirectly, in fulfilling a customer request. ‰ Within each organization, it includes all functions involved in filling a customer request. ‰ A supply chain is dynamic and involves the constant flow of information, product, and funds between different stages

對武价質多大岁 1951 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS 定义 “供应链包括所有与最终产品或服务的生 产和运送相关的活动，从供应商的供应商到顾 客的顾客。” The supply chain— a term now commonly used internationally-encompasses every effort involved in producing and delivering a final product or service, from the supplier's supplier to the customer's customer (The Supply Chain Council) 5 王晚晓东，胡瑞娟

5 王晓东,胡瑞娟 定义 “供应链包括所有与最终产品或服务的生 产和运送相关的活动，从供应商的供应商到顾 客的顾客。” The supply chain —— a term now commonly used internationally—— encompasses every effort involved in producing and delivering a final product or service, from the supplier's supplier to the customer's customer （The Supply Chain Council）

對卧价質易大岁 1951 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS 供应链供应链网络 供应商 专用集成电路 美国DC 分销商 顾客 供应商 PC板 装配线 欧洲DC 分销商 顾客 供应商 零配件 供应商 远东DC 分销商 项客 打印机供应链网络 Reverse logistics: 第1层 第k-4层第k-3层 第k-2层 第n层 Recover; 供应商 核心企业 分销商 零售商 顾客 Recycling; reuse 6 编娟

6 王晓东,胡瑞娟 打印机供应链网络 供应商 供应商 供应商 专用集成电路 PC板 零配件 装配线 供应商 美国DC 欧洲DC 远东DC 分销商 分销商 分销商 顾客 顾客 顾客 第1层 第k-4层 第k-3层 第k-2层 第n层 供应商 核心企业 分销商 零售商 顾客 Reverse logistics: Recover; Recycling; reuse 供应链/供应链网络

對武价質易大岁 1951 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS 供应链管理 口供应链管理是传统企业各部门之间，特定企业不同部门 之间，供应链上各企业之间的系统的、具有战略意义的 协调活动，其目的是改善个别企业，以及整个供应链各 环节长期的经营绩效（美国物流协会) Supply Chain Management is the systemic,strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain for the purposes of improving the long-term performance of 7 the individual companies and the supply chain as a who

7 王晓东,胡瑞娟 Supply Chain Management is the systemic, strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole. 供应链管理 ‰ 供应链管理是传统企业各部门之间，特定企业不同部门 之间，供应链上各企业之间的系统的、具有战略意义的 协调活动，其目的是改善个别企业，以及整个供应链各 环节长期的经营绩效（美国物流协会）

對计价贫多大岁 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS 供应链管理定义(2) 全球供应链论坛（The Supply Chain Forum)的成员于1994 年提出并于1998年修订的定义为： “供应链管理是对从最终用户到最初供应商的所有为客户及 其他利益相关人提供价值增值的产品/服务和信息的关键业 务流程的一体化管理” The integration of key business processes from end user through original suppliers,that provides products, services,and information that add value for customers and other stakeholders. 8 王晚晓东，胡瑞娟

8 王晓东,胡瑞娟 全球供应链论坛（The Supply Chain Forum）的成员于1994 年提出并于1998年修订的定义为： “供应链管理是对从最终用户到最初供应商的所有为客户及 其他利益相关人提供价值增值的产品/服务和信息的关键业 务流程的一体化管理” 供应链管理定义（2） The integration of key business processes from end user through original suppliers, that provides products, services, and information that add value for customers and other stakeholders

對计价置多大兰 1951 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS 供应链管理的特点 1.SCM is a systems approach to view the supply chain as a whole,and to managing the total flow of goods inventory from the supplier to the ultimate customer. 2. It is a customer focus to create unique and individualized sources of customer value,leading to customer satisfaction. 3. It is a strategic orientation toward cooperative efforts to synchronize and converge intra-firm and inter-firm operational and strategic capabilities into a unified whole. 9 王晓东，胡瑞娟

9 王晓东,胡瑞娟 供应链管理的特点 1. SCM is a systems approach to view the supply chain as a whole, and to managing the total flow of goods inventory from the supplier to the ultimate customer. 2. It is a customer focus to create unique and individualized sources of customer value, leading to customer satisfaction. 3. It is a strategic orientation toward cooperative efforts to synchronize and converge intra-firm and inter-firm operational and strategic capabilities into a unified whole

對卧价質易大学 1951 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS 2.2长鞭效应Bullwhip effect 0 库 505 n 26 零售商 存 量 16 21 15 批发商 10 10 时间 6 20 10 6 11 1621263136 0 订 公 -10 6111621263136 10 经销商 -20 时间 货 40 1 6111621263136 20 量 -20 6111621263136 时间 16125 时间 供应商 >制造商>分销商>批发商之零售商之用户 10 晓东，胡瑞娟

10 王晓东,胡瑞娟 0 5 10 1 6 11 16 21 26 31 36 时间 消费者订货量 0 5 10 1 6 11 16 21 26 31 36 时间 零售商订货量 0 5 10 15 1 6 11 16 21 26 31 36 时间 批发商订货量 0 5 10 15 1 6 11 16 21 26 31 36 时间 分销商订货量 -10 -5 0 5 10 1 6 11 16 21 26 31 36 时间 零售商库存 -10 0 10 1 6 11 16 21 26 31 36 时间 批发商库存 -20 -10 0 10 20 1 6 11 16 21 26 31 36 时间 分销商库存 -20 0 20 40 1 6 11 16 21 26 31 36 时间 工厂库存 0 5 10 15 1 6 11 16 21 26 31 36 时间 工厂订货量 2.2 长鞭效应Bullwhip effect 订 货 量 库 存 量 工 厂 零售商 批发商 经销商 供应商 批发商 制造商 分销商 零售商 用户