上海海事大学：《Supply Chain Management》课程教学资源（文献资料）smith & Nephe case

ExelZSmith&Nephew-Apartnership enhanced throughprogrammeofchangeSmith& Nephew, the advanced medical device group,had been an Exel customer at a multi-customer site in Veghel, The Netherlands, since 1998. From this site, Exel managed and re-distributed bulk Healthcareproductsthroughout Europe.In2ooo, Smith&Nephewwasfaced withincreased logistical challenges, catalysedby escalatingproduct volumes.Tomeet these challengesExel has responded throughoptimising resources,re-engineering supply chain processesandestablishinga dedicated European Distribution Centre for Smith&Nephew,again in Veghel.TheChallengeA leader in its marketplace, Smith & Nephew develops, manufactures and markets sophisticated medicaldevices to end users such as hospitals and pharmacies.Exel, the world leader in supply chain solutions, workscloselywithSmith&Nephewtoprovidesupplychainefficiencythroughwarehousemanagement,inboundlogistics,transportation management and pick and pack services.Exel receives products in bulk frommanufacturing facilities and re-distributes them throughout Europe to end customers and agents.At thebeginning of200o,Exeland Smith&Nephewfaced severalchallenges asnormal dailyorder levelsescalated by 60%. In addition, later in the year, Smith & Nephew agreed a joint venture (JV) with Beiersdorf,the manufacturer of international branded cosmetics and medical products, which meant throughput at theVeghelsitewoulddouble,creatinganevengreaterchallengeforbothcompanies.Faced with the challenge Smith & Nephew's success placed on its supply chain, Exel and Smith & Nephewneeded to work together to find a solution which would enhance customer service, effectively accommodate therapid business growth and continue to build upon the working partnership with Smith & Nephew.TheSolutionExel successfully initiated an innovative programme of change to develop people,processes and fostercontinuous improvement.To enhance performance levels,Exeland Smith &Nephew agreed fourkeyperformance indicators (KPls) with targets for each:Sameday dispatchthroughout Europe>97%On-timereceipt>99%Inventoryaccuracy>99%Pick and ship accuracy> 99.5%Inaddition,theoperational processesweremappedoutandstreamlined.Thisdrasticallyreducedthenumbeof movements required each day, eliminating waste and enhancing efficiency within the facility. Projectmanagement processes were also introduced to help smooth the management of increased volumes at the site.Asadirectresponsetotheincreaseinbusiness,ExelworkedcloselywithSmith&Nephewtoestablishanew7,500 sq m dedicated facility, one kilometre away from the previous Veghel site.This provided the capacity tomeet the expansion in volume and again enhanced operational efficiency.Close project management ensureda rapid transition into the new facility; the move was completed within eight weeks in January 2001.TheResultsThrough the introduction of the innovative programme of change and re-engineering of operational processes,Exel was able to efficiently deal with the increased volume through organic and JV growth. Service levelsachieved by the 80 staff consistently exceeding the agreed KPls.The migration to the new facility happened in record time giving the customer capacity to ensure an effectivetransition priorto the JV becoming operational.Changemanagement and process re-engineering delivered thescopetoaccommodateSmith&Nephew'srapidgrowth.Smith & Nephew's costs per shipment have reduced by 10% with significant increase in service levels.Testament to the growing partnership, Exel is currently undertaking a strategic review of Smith & Nephew'sEuropean supply chain witha view to helping Smith & Nephew further develop its customer's competitive edge.Richard Spence, Global Logistics Manager,Smith&Nephew comments:"Since 2000 we have experiencedincreased sales, driven by organic growth,joint venture growth and the pace of our innovative productlaunches. The consecutive years of double digit sales increases have inevitably placed demands on our supplychain.This has led to a programme of change delivered in partnership with Exel to enhance our supply chain asacompetitiveweaponandanenablerofourcontinuedgrowth".Grahm Inglis, President, Healthcare Worldwide, Exel said: "Value creation is the key to our partnerships withcustomerssuchasSmith&Nephew.Thiscommitmenttocreatingnewvaluedemandscontinuousdevelopmentwww.exel.com

www.exel.com Smith & Nephew - A partnership enhanced through programme of change Smith & Nephew, the advanced medical device group, had been an Exel customer at a multi￾customer site in Veghel, The Netherlands, since 1998. From this site, Exel managed and re￾distributed bulk Healthcare products throughout Europe. In 2000, Smith & Nephew was faced with increased logistical challenges, catalysed by escalating product volumes. To meet these challenges Exel has responded through optimising resources, re-engineering supply chain processes and establishing a dedicated European Distribution Centre for Smith & Nephew, again in Veghel. The Challenge A leader in its marketplace, Smith & Nephew develops, manufactures and markets sophisticated medical devices to end users such as hospitals and pharmacies. Exel, the world leader in supply chain solutions, works closely with Smith & Nephew to provide supply chain efficiency through warehouse management, inbound logistics, transportation management and pick and pack services. Exel receives products in bulk from manufacturing facilities and re-distributes them throughout Europe to end customers and agents. At the beginning of 2000, Exel and Smith & Nephew faced several challenges as normal daily order levels escalated by 60%. In addition, later in the year, Smith & Nephew agreed a joint venture (JV) with Beiersdorf, the manufacturer of international branded cosmetics and medical products, which meant throughput at the Veghel site would double, creating an even greater challenge for both companies. Faced with the challenge Smith & Nephewís success placed on its supply chain, Exel and Smith & Nephew needed to work together to find a solution which would enhance customer service, effectively accommodate the rapid business growth and continue to build upon the working partnership with Smith & Nephew. The Solution Exel successfully initiated an innovative programme of change to develop people, processes and foster continuous improvement. To enhance performance levels, Exel and Smith & Nephew agreed four key performance indicators (KPls) with targets for each: • Same day dispatch throughout Europe > 97% • On-time receipt > 99% • Inventory accuracy > 99% • Pick and ship accuracy > 99.5% In addition, the operational processes were mapped out and streamlined. This drastically reduced the number of movements required each day, eliminating waste and enhancing efficiency within the facility. Project management processes were also introduced to help smooth the management of increased volumes at the site. As a direct response to the increase in business, Exel worked closely with Smith & Nephew to establish a new 7,500 sq m dedicated facility, one kilometre away from the previous Veghel site. This provided the capacity to meet the expansion in volume and again enhanced operational efficiency. Close project management ensured a rapid transition into the new facility; the move was completed within eight weeks in January 2001. The Results Through the introduction of the innovative programme of change and re-engineering of operational processes, Exel was able to efficiently deal with the increased volume through organic and JV growth. Service levels achieved by the 80 staff consistently exceeding the agreed KPls. The migration to the new facility happened in record time giving the customer capacity to ensure an effective transition prior to the JV becoming operational. Change management and process re-engineering delivered the scope to accommodate Smith & Nephewís rapid growth. Smith & Nephewís costs per shipment have reduced by 10% with significant increase in service levels. Testament to the growing partnership, Exel is currently undertaking a strategic review of Smith & Nephewís European supply chain with a view to helping Smith & Nephew further develop its customerís competitive edge. Richard Spence, Global Logistics Manager, Smith & Nephew comments: ìSince 2000 we have experienced increased sales, driven by organic growth, joint venture growth and the pace of our innovative product launches. The consecutive years of double digit sales increases have inevitably placed demands on our supply chain. This has led to a programme of change delivered in partnership with Exel to enhance our supply chain as a competitive weapon and an enabler of our continued growthî. Grahm Inglis, President, Healthcare Worldwide, Exel said: ìValue creation is the key to our partnerships with customers such as Smith & Nephew. This commitment to creating new value demands continuous development

of our people, processes, systems and thinking fostered by a culture of working together in new and innovativeways. Such a programme of change is evident in the partnership with Smith & Nephew".Page 2

Page 2 of our people, processes, systems and thinking fostered by a culture of working together in new and innovative ways. Such a programme of change is evident in the partnership with Smith & Nephewî