复旦大学：《英语应用文写作 English Practical Writing》课程教学资源（PPT课件讲稿）Unit 3 - Classified Ads

nit 3 Cassliedds

Classified Ads Unit 3

Teaching Objectives Students will be able to 1. understand the basic contents of classified ads 2. write personal ads for different occasions

Teaching Objectives Students will be able to: 1. understand the basic contents of classified ads; 2. write personal ads for different occasions

Teaching Contents a brief introduction to ads in newspapers Examples of classified ads(Group work) e Personal ads for different occasions ° Assignment IV

Teaching Contents  A brief introduction to ads in newspapers  Examples of classified ads (Group work)  Personal ads for different occasions  Assignment IV

I Advertisements in Newspapers Newspapers offer two different types of advertisements display ads share page space with news and features use illustrations, photographs, or catchy phrases in large print to attract the attention of readers Teams of specialists sell newspaper display ads to local and national businesses Advertisers pay based on how much space their ad requires on the page. They can purchase full-page display ads, which fill an entire page of the newspaper, or fractions of pages The price of an advertisement depends on the size of the newspapers circulation

I. Advertisements in Newspapers • Newspapers offer two different types of advertisements: • display ads • share page space with news and features • use illustrations, photographs, or catchy phrases in large print to attract the attention of readers • Teams of specialists sell newspaper display ads to local and national businesses. • Advertisers pay based on how much space their ad requires on the page. They can purchase full-page display ads, which fill an entire page of the newspaper, or fractions of pages. • The price of an advertisement depends on the size of the newspaper’s circulation

Newspapers offer two different types of advertisements classified ads appear in their own section, the Classifieds small notices with a variety of offerings Many newspapers, especially small weeklies and special interest papers, offer their readers some types of classified advertising free Large newspapers charge by the word line, or inch for classified advertising, but the prices are much cheaper than display ads. As with display ads, prices depend on circulation. Classified ads also include personal ads-short messages from individual people or groups

• Newspapers offer two different types of advertisements: • classified ads • appear in their own section, the Classifieds • small notices with a variety of offerings • Many newspapers, especially small weeklies and special￾interest papers, offer their readers some types of classified advertising free. • Large newspapers charge by the word, line, or inch for classified advertising, but the prices are much cheaper than display ads. As with display ads, prices depend on circulation. • Classified ads also include personal ads—short messages from individual people or groups

II. Sample reading group Work Please read the examples of classified ads and have a group discussion on the following questions How many categories are there? What are they? What are the basic contents for each classification What are the characteristics of the language in classified ads? Please make a summary of common abbreviations

II. Sample Reading & Group Work • Please read the examples of classified ads and have a group discussion on the following questions: • How many categories are there? What are they? • What are the basic contents for each classification? • What are the characteristics of the language in classified ads? • Please make a summary of common abbreviations

Cate ategories cLassified Ads Log in Help Post an ad (free) nEah·SAR vehicles For Rent Pets Personals Apartments birds Casual Encounters Automotive items s parts Men Seeking Me Condos For Rent Cars Houses For Re Fish& Reptile Pets Free pets to Good Heme women seeking Men Commerdial Trud s Tractor Trailers Mobile Homes For Rent women Seeking women Townho mes For Rent Other pets RV& Motomcmes vacation Hon PEt Servces s Stores Items for Sale Trucs Pets Lost Found A&cons Utility Werk Traders Real Estate Pets Trade er Warted Vehides wanted ommerdal Real Estate oks Magazines ordes For sa'e Jobs oning Apparel Services Homes For sala Accounting Bookkeeping Jobs Farm& Ranch Automotive services Manufactured Homes Meaning Jobs Free shxt Beauty &Salon Services Other Real Estate Corstruaton occ regivers Baby Sitting ealth Beauty Items Time shares Hear Equpment Construction Remodeling ownhcmes For Sale te labs Hobbies Vacation home HOusehold Fumiture Home Services Legal Jobs Communit Management Jobs dds stuff Lawn Garden services wn& Garden Medical jobs sce lances items Ofice Job MoviEs DvDs Churches Other Jobs Music B ODs Peopie Seeking Jobs Instruments 6图

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p://www.idealshanghai.com/classifieds/buy-sell/ p,c9classifieds-Free Classified. a The Platform to Buy or s. DEALShanghai 凌如上海 Deal city iDeal Live in SH Travel in Sh中文频道+vene+ Classifieds Sign Up Log In What's On Dining Shopping IDEAL Focus DEAL Events iDEAL Offers Classifieds Home >Classifieds>Buy&Sell Hotel Buy&Sel Service Networking Miscellaneous 231 Next b PPAR Adoptable Cat of January 2015: Dian Editor's Picks Name: Dian Gender: Female Age: 3 years old Health: Treated fo Race on to restore citys r fleas and worms, vaccinated and spayed. Her story: Dian was a ntage bandoned when she was a small litten. She was rescued on ara ining day and grew up at the PPAR Shelter. Unfortunat In line for authentic Ring in the Spring Festival with Mortons Set Who needs beaches Menu for two when mountains beckon

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Sample 1 Position open for experienced teacher of esl to teach evening classes. Send your application form to: Language Dept. Bay View Community College 2995 Prospect St Bay View CA 94888

Personal ads Position open for experienced teacher of ESL to teach evening classes. Send your application form to: Language Dept. Bay View Community College, 2995 Prospect St., Bay View CA 94888. Sample 1

Sample 2 Job/Position Wanted FEMALE Student to do errands. Must drive, live near UCLA, good at problem solving. Hours flexible, $4 h Dr Price 88250764

Sample 2 Job / Position Wanted FEMALE student to do errands. Must drive, live near UCLA, good at problem solving. Hours flexible, $ 4 / hr. Dr. Price 88250764