复旦大学：《营销管理》PPT课件讲义_Religion

Lecture 13: Religion u Definition: Religion is a Belief. It deals with non demonstrable events Therefore, no religion can be superior to another International Differences In Religion n Nonliterate -Oral tradition Defined -ancestor worship spirit worship magIc o glasses in Rwanda o curse at the hawaiian construction site o auspICious occasion

Lecture 13: Religion Definition: Religion is a Belief. It deals with non demonstrable events. – Therefore, no religion can be superior to another. International Differences In Religion: Nonliterate - Oral Tradition – Defined - ancestor worship, spirit worship, magic glasses in Rwanda curse at the Hawaiian construction site auspicious occasion

Religion(cont) o Nonliterate-Oral Tradition(cont) Business implications n reject the view that what they do is weird and irrational learn their systems and work with it

Religion (cont.) Nonliterate - Oral Tradition (cont.) – Business implications - reject the view that what “they” do is weird and irrational. Learn their systems and work with it

Religion(continued) Hinduism: Approximately 4500 years old Defined -as much a way of life as it is a religion Approximately 4500 years old Caste system o the basis of social division of labor n breaking down in financial /educational centers n extremely important for international managers to understand implications for effective utilization of human

Religion (continued) Hinduism: Approximately 4500 years old. – Defined - as much a way of life as it is a religion. – Approximately 4500 years old. – Caste system the basis of social division of labor breaking down in financial / educational centers. extremely important for international managers to understand. – implications for effective utilization of human resources

Religion(continued) u Hinduism (continued) Reincarnation dharma and kharma o the great bicycle race example Great intellectual heritage n tremendous foreign investment in software development Great tradition of commerce among certain castes n set up by the british to be ostracized throughout the world Some artifacts still left over from the british F

Religion (continued) Hinduism (continued) – Reincarnation, Dharma and Kharma the great bicycle race example. – Great intellectual heritage. tremendous foreign investment in software development. – Great tradition of commerce among certain castes. set up by the British to be ostracized throughout the world. – Some artifacts still left over from the British Era

Religion(continued) n Buddhism: Approximately 2500 years old Contradiction between theory and practice makes business and development possible Theravada- South-East asia Mahayana-northern asia

Religion (continued) Buddhism: Approximately 2500 years old. – Contradiction between theory and practice makes business and development possible. – Theravada - South-East Asia. – Mahayana - Northern Asia

Religion(continued) n Buddhism (cont) Strong influence of Confucianism in Japan and Korea o a philosophy of everyday ethics o the protestant Ethic of Eastern religions n emanates from China watch out when capitalism settles in. Strong educational infrastructure n monk collectives

Religion (continued) Buddhism (cont.) – Strong influence of Confucianism in Japan and Korea. a philosophy of everyday ethics. the Protestant Ethic of Eastern religions. emanates from China. – watch out when capitalism settles in. – Strong educational infrastructure. monk collectives

Religion(continued) u Islam: Approximately 1400 years old A missionary religion n no racial discrimination makes it easier to convert lower classes around the world The five pillars of islam Shahadah-the profession of faith o Salah-five prayer periods per day Zakat- alms giving. o Sawm-fasting during ramadan o Haj-the journey to mecca

Religion (continued) Islam: Approximately 1400 years old. – A missionary religion. no racial discrimination makes it easier to convert lower classes around the world – The five pillars of Islam: Shahadah - the Profession of faith. Salah - five prayer periods per day. Zakat - alms giving. Sawm - fasting during Ramadan. Haj - the journey to Mecca

Religion(continued) Islam (continued) Accommodations to economic development o charging commissions instead of interest payments. o Western companies having to insure inventories tc o high tech closed circuit supervision of construction sites within holy places n changing the work week to accommodate European schedules n using the tradition sermon to sanctify new practices not originated in the Koran

Religion (continued) Islam (continued) – Accommodations to economic development: charging commissions instead of interest payments. Western companies having to insure inventories etc. high tech, closed circuit supervision of construction sites within holy places. changing the work week to accommodate European schedules. using the tradition sermon to sanctify new practices not originated in the Koran

Religion(continued) u Christianity: Approximately 2000 years old Roman catholic o work towards the glorification of god Protestant Calvin and the protestant ethic work for its own sake is righteous. Implications for international managers o less developed countries are sometimes ambivalent towards christianity because it was the religion of the colonial powers

Religion (continued) Christianity: Approximately 2000 years old. – Roman Catholic - work towards the glorification of God. – Protestant - Calvin and the Protestant Ethic. – work for its own sake is righteous. – Implications for international managers. less developed countries are sometimes ambivalent towards Christianity because it was the religion of the colonial powers

Religion(continued) Policy implications for Multinational Firms n Nondenominational -the Singapore example

Religion (continued) Policy Implications for Multinational Firms Nondenominational - the Singapore example!