私立华联学院：《英语国家概况》课程教学资源（试卷习题）the UK 4

16:British Media 1.The BBC The BBC is the short form for the British Broadcasting Corporation.It was founded in 1926 as a public service radio and later moved into television. It's now Britain's main public service broadcaster.It currently has two TV channels.BBC 1 specializes in shows with a broad appeal.BBC 2 supplies people with documentaries and shows aimed at particular social groups.The BBC also provides the World Service which broadcasts in English and 43 other languages throughout the world

16: British Media ◆ 1. The BBC The BBC is the short form for the British Broadcasting Corporation. It was founded in 1926 as a public service radio and later moved into television. It's now Britain's main public service broadcaster. It currently has two TV channels. BBC 1 specializes in shows with a broad appeal. BBC 2 supplies people with documentaries and shows aimed at particular social groups. The BBC also provides the World Service which broadcasts in English and 43 other languages throughout the world

17.Tabloid小报 It's a smaller format newspaper with colour photos and catchy headlines.It carries scandals and gossip usually about famous people so as to attract readers.Stories are short,easy to read and often rely more on opinion than fact

17. Tabloid 小报 ◆ It's a smaller format newspaper with colour photos and catchy headlines. It carries scandals and gossip usually about famous people so as to attract readers. Stories are short, easy to read and often rely more on opinion than fact

18.The Official Secret Act It's a legal act which stipulates that all government information is kept secret unless the government says it can be released.Those who break this legal act would be fined or even sent to prison

18. The Official Secret Act ◆ It's a legal act which stipulates that all government information is kept secret unless the government says it can be released. Those who break this legal act would be fined or even sent to prison

19.The Broadcasting Act It's designed to keep ownership of broadcast media widely spread so there are no concentrations of media power in the hands of a few,and foreign ownership is not allowed.It's also to retain certain standards of decency,taste,accuracy and balance

19. The Broadcasting Act ◆ It's designed to keep ownership of broadcast media widely spread so there are no concentrations of media power in the hands of a few, and foreign ownership is not allowed. It's also to retain certain standards of decency, taste, accuracy and balance

20.The Advertising Code The Advertising Code is stipulated to make sure that all advertisements are legal,decent,honest and truthful;all advertisements should have a sense of responsibility for consumers and society and respect the principles of fair competition

20. The Advertising Code ◆ The Advertising Code is stipulated to make sure that all advertisements are legal, decent, honest and truthful; all advertisements should have a sense of responsibility for consumers and society and respect the principles of fair competition

21.The Guardian The Guardian is a national daily newspaper which is radical in its political standing and interested in society and social problems.It's soft on crime and quite feminist(倡导女权)and shows great concern for green politics

21. The Guardian ◆ The Guardian is a national daily newspaper which is radical in its political standing and interested in society and social problems. It‘s soft on crime and quite feminist (倡导女权)and shows great concern for green politics