重庆电力高等专科学校：《大学英语》Unit 3 TextA Public relations

Unit 3 Text a Public relations

home Public Relations Unit 3 Text A

LLead-in Exercises Vocabula Text A Summa ⅢL. Outline Ⅳ. Text study

home Ⅰ.Lead-in Ⅱ.Vocabulary Ⅲ.Outline Ⅳ. Text study Ⅴ. Summary Exercises Text A

Related Information Declaration of Independence The statement made by the 13 colonies on July 4th, 1776, during the War of American Independence, announcing their separation from Britain, and founding the United States of America. The Declaration of Independence was written mostly by Thomas Jefferson

home The statement made by the 13 colonies on July 4th, 1776, during the War of American Independence, announcing their separation from Britain, and founding the United States of America. The Declaration of Independence was written mostly by Thomas Jefferson. home Declaration of Independence

Declaration of Independence IN CONGRESS.h切 The original copy of the Declaration of Independence drafted by thomas Jefferson It is the nation s most cherished symbol of liberty and Jeffersons most enduring monument. Here, in exalted and unforgettable phrases, Jefferson expressed the convictions in the minds and hearts of the American people

home Declaration of Independence The original copy of the Declaration of Independence, drafted by Thomas Jefferson. It is the nation’s most cherished symbol of liberty and Jefferson’s most enduring monument. Here, in exalted and unforgettable phrases, Jefferson expressed the convictions in the minds and hearts of the American people

酵 the Signing of the Declaration of Independence

home the Signing of the Declaration of Independence

Part one: Introduction:(Para. 1): Part two: The Main Concern of Public Relations:(Paras. 2-3) Part three: Activities of Public Relations:(Paras. 4-8)

home Part one: Introduction: (Para. 1): Part two:The Main Concern of Public Relations: (Paras. 2-3) Part three:Activities of Public Relations: (Paras. 4-8)

Text study Public relations 1 When the founders of the United States wrote the Declaration of Independence, they said that a"decent respect"for the opinion of people everywhere required the American colonies to tell the world why they were freeing themselves of British rule. The American founders believed that their cause could not win unless they had the confidence of other peoples

home Public Relations 1 When the founders of the United States wrote the Declaration of Independence, they said that a “decent respect” for the opinion of people everywhere required the American colonies to tell the world why they were freeing themselves of British rule. The American founders believed that their cause could not win unless they had the confidence of other peoples

2 Public relations, too, tries to win the confidence and goodwill of people. No company, government agency, school, hospital, or other institution can flourish if it pays no attention to what the people think of it. Public relations is the activity of giving a business or other organization information about how its actions might affect public opinion -or how public opinion might affect its actions. It is also the job of the public relations officer to tell the public about a company's activities, plans, or ideas. this is necessary because people are likely to have more confidence in a company if they know something about it

home 2 Public relations, too, tries to win the confidence and goodwill of people. No company, government agency, school, hospital, or other institution can flourish if it pays no attention to what the people think of it. Public relations is the activity of giving a business or other organization information about how its actions might affect public opinion — or how public opinion might affect its actions. It is also the job of the public relations officer to tell the public about a company’s activities, plans, or ideas. this is necessary because people are likely to have more confidence in a company if they know something about it

3 There is not just one big public whose opinion a company has to worry about if it is to survive and grow Only a few organisations, such as a national government, are so large that all the public has some opinion about their actions. Most companies and organisations have to think about the opinions of smaller groups- their customers, for instance, or their workers or their shareholders. A company must also have the trust and goodwill of its neighbours in the places where it has factories and offices. The company must be on good terms with the government, because every business can be seriously affected by government laws or regulations

home 3 There is not just one big public whose opinion a company has to worry about if it is to survive and grow. Only a few organisations, such as a national government, are so large that all the public has some opinion about their actions. Most companies and organisations have to think about the opinions of smaller groups — their customers, for instance, or their workers or their shareholders. A company must also have the trust and goodwill of its neighbours in the places where it has factories and offices. The company must be on good terms with the government, because every business can be seriously affected by government laws or regulations

Gaining the confidence of others requires, first of all, thoughtfulness about other people,'s beliefs, interests, and feelings. Public relations begins by planning one's actions so as to respect the rights and beliefs of other people. Unless a public relations program takes these things into account, it can do little to help a company. Not all the money in the world, nor the most skilful writers or speakers, can make a company look as if it cares about other people if the company really does not care.Most companies, therefore, consider how any action, such as moving to a new location or buying another business, will affect public opinion. Having made a decision, the company wants everyone to understand the decision and the reasons it was made

home 4 Gaining the confidence of others requires, first of all, thoughtfulness about other people’s beliefs, interests, and feelings. Public relations begins by planning one’s actions so as to respect the rights and beliefs of other people. Unless a public relations program takes these things into account, it can do little to help a company. Not all the money in the world, nor the most skilful writers or speakers, can make a company look as if it cares about other people if the company really does not care. Most companies, therefore, consider how any action, such as moving to a new location or buying another business, will affect public opinion. Having made a decision, the company wants everyone to understand the decision and the reasons it was made